Pink Ribbons Author Questions Value of Pinktober

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Pink Ribbons Author Questions Value of Pinktober

Cause Talk Radio Ep28 | Interview with Dr. Samantha King
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PODCAST >> #CTRadio Ep28: Pink Ribbons Author Questions Value of Pinktober #BreastCancer http://bit.ly/Q1r3Wi
Tuesday, October 9, 2012 - 1:00pm

CAMPAIGN: Cause Talk Radio Weekly Podcast

CONTENT: Multimedia with summary

Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer “awareness”. Samantha, Joe and Megan navigate the history of National Breast Cancer Awareness Month (you might be surprised to discover who is behind this effort), whether the “awareness” created is doing any good and what an ideal “Pinktober” might look like. Also: how consumers should be vigilant in selecting pink products this month and what alternatives exist to Susan G. Komen for the Cure.

 
 
 
 
Keywords: Events, Media & Communications | Branding | Cause Marketing | Marketing | Media and Communications | National Breast Cancer Awareness Month | Pinktober | Positive Change | Social Change | Sustainable Marketing | best cause marketing 2012

CAMPAIGN: Cause Talk Radio Weekly Podcast

CONTENT: Multimedia with summary

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