Pizza Hut Debuts Mobile Reading App for Book It! Program

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Pizza Hut Debuts Mobile Reading App for Book It! Program

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New app launches with @PizzaHut's 30th anniversary of the @BookItProgram http://bit.ly/1rTIsoo via @PizzaMarktplace
Monday, October 6, 2014 - 1:10pm

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our People

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Pizza Hut's Book It! Program is marking its 30th anniversary this year by introducing a $30,000 College Plan, releasing its first reading app (available in the App Store) and giving away free personal pan pizzas to the program's alums.

According to a news release, Book It! is the longest-running corporate-supported reading program in the country, and has helped more than 60 million children read more than 54 billion minutes. The program incentivizes students to meet monthly reading goals.

Continue reading on Pizza Marketplace > http://bit.ly/1rTIsoo

Keywords: Education | Book It Program | Education | Innovation & Technology | Responsible Business & Employee Engagement | Yum! Brands | apps | csr | pizza hut

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our People

CONTENT: Article

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