The Power of Giving, Multiplied: #GivingTuesday at Cisco

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The Power of Giving, Multiplied: #GivingTuesday at Cisco

by Shannon Lappin Davies, Communications Manager, Cisco Community Relations

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Be a part of @CiscoCitizen's #GivingTuesday Twitter Challenge to raise money for #nonprofits around the world! http://bit.ly/2k6HPwp @CiscoCSR #BeTheBridge #WeAreCisco
Tuesday, November 28, 2017 - 9:55am

CAMPAIGN: Cisco Focus Area: Our People

CONTENT: Blog

Once again, the spirit of the giving season is upon us. The first Tuesday after the U.S. Thanksgiving holiday is now celebrated globally as #GivingTuesday. This is truly a special day for doing good and helping nonprofits around the world through the power of social media, technology, and collaboration.

#GivingTuesday continues this tradition in its sixth year, and at Cisco, we believe that through the power of teams, technology and collaboration, we can multiply our impact to benefit the causes our employees care about.

As part of our Be the Bridge: Annual Giving Campaign, we are launching a 1-day Twitter challenge to recognize and highlight the exemplary work of nearly 20 nonprofit partners in communities around the world.

Both our employees and social media teams will be able to follow along on social channels and proactively “be the bridge” in recognition of the causes of their choice. While we traditionally highlight Be the Bridge during the holiday season, we celebrate a culture of inclusiveness year-round at Cisco, where employees can choose to participate in our giving and matching gifts program to support the causes they care about.

Our Be the Bridge campaign is just one reminder of the many year-round opportunities to give back, and it’s a key component of our Moments that Matter—when all Cisco employees can truly make a difference.

Moving from East to West, we are beginning the #GivingTuesday Twitter challenge in China and ending the day in the U.S; sending Tweets acknowledging donations from employees around the world throughout the day.

For every retweet of the original country-level tweet we post on the @CiscoCitizen handle, we’ll donate an additional US$1 to identified organizations, up to US$10,000 (aggregate total contribution for all participating organizations). The #GivingTuesday retweet challenge closes at 5:00 p.m. local time in all markets.

Below are the nonprofits our global Cisco Citizen Network volunteers have selected in the areas where Cisco has a presence and employee base. These selections were made based on past donation trends and a desire to highlight the excellent work happening in these worldwide communities:

International Locations Organization Handle
     
Belgium Greenlight for Girls @Green4girls
     
Chile Corporacion Red de Alimentos @RedAlimentos
     
Canada TakingIT @takingitglobal
     
Colombia Colombianitos @colombianitos
     
China Shanghai United Foundation  
     
France Action Contre la Faim @ACF_France
     
India Ashkaya Patra @AkshayaPatra
     
Israel Leket Israel @leketisrael
     
Italy Action Aid Italy @ActionAidItalia
     
Mexico Habitat for Humanity Mexico @HabitatMexico
     
Netherlands Habitat for Humanity Netherlands @HabitatNL
     
Portugal Re-Food @re_food
     
Poland Polish Humanitarian Action @PAH_org
     
Spain Fundacion Capacis @FCapacis
     
Switzerland Save the Children Switzerland @STC_Schweiz
     
United Kingdom Trussell Trust @TrussellTrust
     
U.S. Locations Organization Handle
     
Atlanta, Georgia Atlanta Community Food Bank @ACFB
     
Austin, Texas Caritas of Austin @caritasofaustin
     
RTP, North Carolina Food Bank of Central & Eastern North Carolina @FoodBankCEC
     
San Jose, California Family Giving Tree @FGTweets

Now through the end of December—and for that matter, year-round—we hope to inspire thousands of employees globally to support their causes of choice through donations and matching funds in our Be the Bridge Campaign.

Keywords: Responsible Business & Employee Engagement | Awareness Day | Be the Bridge | Corporate Contributions | Events, Media & Communications | Fundraising | Philanthropy & Cause Initiatives | Public Relations | Responsible Business & Employee Engagement | Social Change | Social Impact & Volunteering

CAMPAIGN: Cisco Focus Area: Our People

CONTENT: Blog

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