(RED) Alert: Coca-Cola Invites Music Fans to ‘Share the Sound of an AIDS Free Generation'

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(RED) Alert: Coca-Cola Invites Music Fans to ‘Share the Sound of an AIDS Free Generation'

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(RED) Alert: Coca-Cola Invites Music Fans to ‘Share the Sound of an AIDS FREE GENERATION'. See more at: http://bit.ly/1AcFXDc

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Wednesday, November 5, 2014 - 11:00am

CAMPAIGN: (Coca-Cola) RED

CONTENT: Press Release

November 5, 2014 /3BL Media/ - Coca-Cola and (RED) are using the universal language of music to raise awareness and funds for the fight to end mother-to-child transmission of HIV.

The “Share the Sound of an AIDS FREE GENERATION” campaign, which runs through World AIDS Day on Dec. 1, aims to help Millennials understand they can be the generation to end the AIDS pandemic.

Every week for the next four weeks, a different artist will unveil an original song, starting with Queen’s “Let Me in Your Heart Again (William Orbit Mix)” featuring the vocals of the band’s late front man Freddie Mercury, who died from AIDS in 1991. Download it on iTunes.

Read the full article on Coca-Cola Journey.

 

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Keywords: Health & Healthcare | AIDS | Diversity & Inclusion | Education | Events, Media & Communications | HIV | Health & Healthcare | Philanthropy & Cause Initiatives | Social Impact & Volunteering | Sustainable Finance & Socially Responsible Investment | The Coca-Cola Company

CAMPAIGN: (Coca-Cola) RED

CONTENT: Press Release

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