Recyclebank’s Samantha Skey to Discuss Converting Consumer Interest into Action at OMMA Social

(3BL Media) May 14, 2012 - Samantha Skey of Recyclebank will share insights as a panelist during the session “From Passive to Active: Stimulating Your Fan Base into Social Action,” at OMMA Social tomorrow. The panel will look at how marketers can engage consumers to go beyond clicking on a “Like” button and become brand advocates, writing reviews, creating content about it and serving as your brand’s chief content distribution officers. Skey will specifically offer Recyclebank’s experience using social media channel to foster brand loyalty but then also take green actions for a positive, measurable impact on the environment.

To register for the event, please visit https://www.mediapost.com/ommasocial/register/.

PRESS RELEASE / MEDIA ADVISORY:

Who:       Samantha Skey, Chief Revenue Officer, Recyclebank

              Tim Fogarty, Senior Strategist, M80, a GroupM Company

              Tom Gerace, Founder & CEO, Skyword

              Matt Goddard, CEO, R2i

              Sandra Lopez, Global Marketing Strategy Director for New Business, Intel

              Moderator: Dr. Augustine Fou, Founder & CEO, Marketing Science Consulting Group, Inc.

What:     “From Passive to Active: Stimulating Your Fan Base into Social Action” panel discussion

Where:    OMMA Social, Internet Week Headquarters, 82 Mercer, New York City

When:     Tuesday, May 15, 2012 at 9:45 a.m. EST