Red Cross and Disney Help Half a Million Kids and Families Prepare for Disasters

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Red Cross and Disney Help Half a Million Kids and Families Prepare for Disasters

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.@RedCross & @CitizenDisney help half a million kids prepare for disasters #PillowcaseProject
Wednesday, September 7, 2016 - 3:35pm


CONTENT: Press Release

WASHINGTON, Sept. 7, 2016 /3BL Media/ – During National Preparedness Month in September, the American Red Cross is celebrating the significant impact of its signature disaster preparedness program for youth –The Pillowcase Project – which has reached more than 500,000 students nationwide, resulting in six lives saved.

The program, which is taught to 3rd – 5th graders in schools, after-school programs and summer camps, teaches students how to create their own emergency supply kit by packing essential items in a pillowcase for easy transport during an emergency. Students also have the opportunity to decorate and personalize their pillowcases. The program is sponsored by The Walt Disney Company.

“Understanding the unique needs of children is an important part of disaster preparedness planning,” said Gail McGovern, president and CEO of the American Red Cross. “Thanks to tremendous support from The Walt Disney Company over the past three years, The Pillowcase Project has grown significantly, enabling us to provide children nationwide with the necessary tools to remain safe during an emergency. We are extremely grateful for Disney’s commitment to this vital effort.” 

The Pillowcase Project curriculum is structured by three core principles: Learn, Practice and Share. Students learn about hazards, how to prepare for emergencies, enhance coping skills, practice what they have learned and share their knowledge with friends and family. The program emphasizes the importance of developing an emergency communications plan, fire evacuation plan and emergency contact cards.

“It is vital to provide kids, families and communities with tools that make it simple to plan ahead for the unexpected,” said Kevin Callahan, vice president of community and engagement, Corporate Citizenship at Disney. “We are proud to work with the American Red Cross to inspire youth nationwide to take family preparedness action and help ease kids’ fears about emergencies.”

The Pillowcase Project was created in New Orleans, and was inspired by the story of local university students carrying their belongings in pillowcases during the aftermath of Hurricane Katrina in 2005. Disney has helped the Red Cross expand the program nationwide by sponsoring The Pillowcase Project since 2013.

The Red Cross and The Walt Disney Company Encourage Disaster Preparedness:  

In addition to The Pillowcase Project, the Red Cross worked with Disney to develop the Mickey and Friends Disaster Preparedness Activity Book, which has been distributed to more than 300,000 youth nationwide. The book teaches kids and families how to prepare for and respond to a wide range of disasters and emergencies through interactive games and activities. The book is available to download in English and Spanish.

Disney also sponsored the creation of Monster Guard - the first mobile app created by the Red Cross designed specifically for kids. The app complements The Pillowcase Project, and is a game where children role-play as various monster characters and engage in interactive training episodes for hazards such as home fires, floods and hurricanes. Since the launch of the app in October 2014, there have been more than 50,000 downloads.

Other Disney contributions to the Red Cross include the donation of over 300,000 Mickey Mouse plush dolls distributed to kids during disaster-relief operations and hundreds of hours of volunteer service through the Disney VoluntEARS program.

Disney is also part of a group of leading companies that are members of the Annual Disaster Giving Program (ADGP). As an ADGP member, Disney helps to ensure the Red Cross is ready to immediately respond when a disaster strikes.

For information about The Pillowcase Project in your area, contact your local Red Cross chapter.



About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.


American Red Cross

National Headquarters, Public Affairs Desk

Telephone: (202) 303-5551


Keywords: Health | American Red Cross | Children | Disaster preparedness | Education | Monster Guard | The Pillowcase Project | The Walt Disney Company | national preparedness month | safety


CONTENT: Press Release