ReportAlert.info - McDonald's (NYSE:MCD) Publishes 2012-2013 Corporate Social Responsibility & Sustainability Report

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ReportAlert.info - McDonald's (NYSE:MCD) Publishes 2012-2013 Corporate Social Responsibility & Sustainability Report

The report announces the company's first Corporate Social Responsibility & Sustainability Framework that is designed to position the company for the future, while generating measurable, positive impacts for society.
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ReportAlert.info - McDonald's (NYSE:MCD) publishes 2012-2013 CSR & Sustainability Report http://bit.ly/1iGpdFk @ReportAlert @CorpReg #CSR
Thursday, May 1, 2014 - 5:40am

CAMPAIGN: ReportAlerts from CorporateRegister.com 2014

CONTENT: Press Release

May 1, 2014 /3BL Media/ - The theme of the 2012-2013 McDonald’s CSR & Sustainability Report is, “Our Journey Together. For Good.” Highlights from the report include:

  • Committing to the Clinton Global Initiative in collaboration with the Alliance for a Healthier Generation to make nutritious choices and nutrition education a bigger part of the McDonald’s experience 
  • Offering fruits, vegetables, or low-fat dairy in Happy Meals in more than 95% of our restaurants around the world
  • Sourcing 100% of whitefish from fisheries that are verified sustainable
  • Installing approximately 300,000 pieces of more energy efficient kitchen and building equipment in restaurants worldwide since 2010

The report can be found on the company’s website at:
http://aboutmcdonalds.com/mcd/sustainability/sustainability_CR_reports.html

Also in the report, the Company announced its first Corporate Social Responsibility & Sustainability Framework that is designed to position the company for the future, while generating measurable, positive impacts for society.

McDonald’s 2020 CSR & Sustainability Framework aspirational goals include:

  • Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016
  • Sourcing 100 percent of coffee, palm oil and fish that is verified to support sustainable production
  • Procuring 100 percent of fiber-based packaging from certified or recycled sources
  • Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains in nine of its top markets
  • Increasing in-restaurant recycling to 50 percent and minimizing waste in nine of its top markets
  • Increasing energy efficiency in company-owned restaurants by 20 percent in seven of its top markets

McDonald’s Vice President of Corporate Social Responsibility & Sustainability, Bob Langert,  will host a one-hour Twitter chat on Wednesday, May 7, 2014 starting at 1 p.m. EDT at the Twitter handle, @mcdonaldscorp.

McDonald’s Contact Information:

Jon Rump
jon.rump@us.mcd.com

Becca Hary
becca.hary@us.mcd.com
 

Keywords: Research, Reports & Publications | Corporate Responsibility | Corporate Social Responsibility | Corporate Social Responsibility & Sustainability Report | Entertainment & Hotels | Leisure | McDonald's | Reporting | Responsible Business & Employee Engagement | csr | sustainability

CAMPAIGN: ReportAlerts from CorporateRegister.com 2014

CONTENT: Press Release

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