Responsibility Has Its Rewards: Responsible Vancouver Whitecaps FC Supporters Rewarded at Match Versus Seattle Sounders FC

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Responsibility Has Its Rewards: Responsible Vancouver Whitecaps FC Supporters Rewarded at Match Versus Seattle Sounders FC

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Whitecaps FC, el Jimador, TEAM Coalition promote responsible drinking/traffic safety @jimieljimador @ResponsibleFans http://3bl.me/6b4xdn

Multimedia from this Release

Monday, June 2, 2014 - 11:30am

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release

VANCOUVER, BC, June 2, 2014 /3BL Media/ – While the Whitecaps FC fought their way to a dramatic 2-2 draw, responsible Whitecaps FC supporters who attended the match at BC Place against the Seattle Sounders FC on May 24th had the opportunity to receive rewards off of the pitch. The Whitecaps FC, el Jimador and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety through the Cascadia Responsibility Challenge.

130 supporters made the pledge to be responsible by promising to never drive drunk, always have a designated driver, never serve alcohol to anyone under 19 and buckle up - every trip, every time. All of the responsible supporters had the opportunity to autograph a larger-than-life soccer ball and receive a free souvenir photo. Supporters also received El Jimador branded merchandise.

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

PROGRAM PARTNERS:

·       Vancouver Whitecaps FC

·       el Jimador

·       TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Supporters and the Community

WHAT: Vancouver Whitecaps FC, el Jimador and TEAM Coalition invited supporters to take the pledge to be responsible soccer supporters, which means never driving drunk, always having a designated driver and buckling up - every trip every time. Responsible supporters autographed a larger-than-life soccer ball and received a free souvenir photo.

Click here to see all the Whitecaps FC supporter photos on Facebook

WHERE: BC Place, Vancouver Whitecaps FC vs. Seattle Sounders FC

WHEN: Saturday, May 24, 2014

Vancouver Whitecaps FC:

http://www.whitecapsfc.com/

 

Brown-Forman:
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel's & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman's brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. Brown-Forman's el Jimador is the Official Tequila of Major League Soccer. For more information go to www.Brown-Forman.com.

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org or www.RHIR.org.

US DOT / NHTSA 2012 NATIONAL DATA:

·       In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,685 fatalities in 2011.

·       Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

·       Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Keywords: Events, Media & Communications | Brown-Forman Corporation | Cascadia Responsibility Challenge | Designated Driver | El Jimador | Responsibility Has Its Rewards | Social Impact & Volunteering | TEAM Coalition (Techniques for Effective Alcohol Management) | Whitecaps FC | csr | drunk driving

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release

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