Responsible NASCAR Fans Rewarded at Kentucky Speedway

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Responsible NASCAR Fans Rewarded at Kentucky Speedway

Partners Promoting Responsibility at Track include NASCAR and TEAM Coalition
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Responsible @NASCAR Fans Rewarded at @KySpeedway http://bit.ly/2aozwHf @ResponsibleFans @Brown_Forman

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Jill Pepper, Executive Director of TEAM Coalition; Wendell Seaver, Responsibility Has Its Rewards sweepstakes winner; Laura Seaver, guest of winner; David Stang, AVP Director of Events/Sponsorship at Brown-Forman

Tuesday, July 26, 2016 - 8:00am

CAMPAIGN: TEAM Coalition

CONTENT: Article

Responsible NASCAR fans earned valuable rewards at the Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway on July 9, 2016. The track, Jack Daniel’s and Techniques for Effective Alcohol Management (TEAM) Coalition partnered with NASCAR to promote responsible drinking and traffic safety at Kentucky Speedway.

Before the race, 603 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes a VIP experience for two to the next NASCAR Sprint Cup Series race at Kentucky Speedway.

The Designated Driver for the Race from last year’s Quaker State 400 presented by Advance Auto Parts at Kentucky Speedway, Wendell Seaver, received his Responsibility Has its Rewards sweepstakes prize – two tickets and a VIP behind-the-scenes experience before the race.

“Coming to Kentucky Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home,” said Mark Simendinger, Kentucky Speedway general manager. “We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend.”

"Brown-Forman is committed to ensuring that fans enjoy our brands responsibly," said Taylor Amerman, a member of the Corporate Responsibility team at Brown-Forman. "It's important to plan ahead and designate a driver before heading to the track. We are excited to partner with TEAM Coalition and the Kentucky Speedway to more effectively promote positive fan behavior."

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About Kentucky Speedway
Owned by Speedway Motorsports, Inc. (SMI), Kentucky Speedway is a 1.5-mile superspeedway located in Sparta, Ky., just 35 miles south of Greater Cincinnati /Northern Kentucky. The track attracts fans from the Tri-State area of Kentucky, Ohio, Indiana and beyond.  Entering its sixteenth season of racing, the speedway hosts NASCAR and ARCA events.    

In July, the venue presents the sixth running of the “Quaker State 400 Presented by Advance Auto Parts” NASCAR Sprint Cup Series race. Prior to 2011, Kentucky Speedway hosted the NASCAR XFINITY Series races and the NASCAR Camping World Truck Series. In addition to the July event, the speedway will host a second NASCAR XFINITY Series event in September along with an ARCA race.

The venue also is home to many other special events throughout the year including concerts, driving schools, car shows, fitness runs and four driving schools. 

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org

Keywords: Health & Healthcare | Brown-Forman | Events, Media & Communications | Kentucky Speedway | NASCAR | Responsible Business & Employee Engagement | TEAM Coalition | responsible drinking

CAMPAIGN: TEAM Coalition

CONTENT: Article

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