The Road Less Travelled: New Paths to Mainstream Consumer Engagement

Primary tabs

The Road Less Travelled: New Paths to Mainstream Consumer Engagement

tweet me:
The Road Less Travelled: New Paths to Mainstream Consumer Engagement http://3bl.me/t78822 #SBLondon #marketing

Multimedia from this Release

Thursday, October 31, 2013 - 3:30pm

CAMPAIGN: Sustainable Brands London 13

CONTENT: Article

Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between reported and actual behaviours; what gets entered in an online survey is often different than what happens in the shop aisle. Finding a way to bridge that gap is one of sustainability and marketing’s ‘holy grails’ we are all seeking an answer to.

Continue reading

Keywords: Events, Media & Communications | Consumer Perception/Behavior | Environment | Events, Media & Communications | FSC | Natural Resources | Responsible Business & Employee Engagement | communications

CAMPAIGN: Sustainable Brands London 13

CONTENT: Article