Saatchi & Saatchi S CEO Annie Longsworth's From Greenmuting to Greenwashing

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Saatchi & Saatchi S CEO Annie Longsworth's From Greenmuting to Greenwashing

The hidden opportunities of sustainability communications
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Saatchi & Saatchi S CEO Annie Longsworth's From greenmuting to greenwashing @COMMITForum @saatchi_s @alongsworth
Wednesday, September 17, 2014 - 9:50am

We all know about greenwashing, but what’s greenmuting and why does it matter? In this presentation Saatchi & Saatchi S CEO Annie Longsworth will discuss the reasons that communication should be an integrated part of every sustainability strategy. She will explore the brand risks, as well as the missed opportunity for innovation and leadership, associated with greenmuting. Annie will also share seven key ideas for how to use communication to turn an operationally authentic plan into an irresistible leadership platform.

Presented by:

Annie Longsworth, CEO, Saatchi & Saatchi S North America

What is a Presentation Showcase? A rapid-fire series of presentations on big ideas that will change our world.  Don't miss the next BIG idea.  Attend the COMMIT!Forum and hear from some of the great minds in CR.

Register by Friday, September 30th using ID Code "SEPTSPECIAL" and for $1,495 you will receive NOT ONLY your all-access conference pass to the COMMIT!Forum but also the BrownFlynn WorkshopMGM OPOLY Game Night, and CR Magazine's Responsible CEO of the Year Awards Dinner.

Keywords: #bigidea | #communications | Events, Conferences & Webinars | Annie Longsworth | COMMITForum | CR Magazine | Conference | Event | Events, Conferences & Webinars | Greenmuting | Saatchi & Saatchi S