The Sam Bernstein Law Firm Supports Special Needs Swim Program For YMCA of Metropolitan Detroit Youth
Firm to Fund Swim Program for 216 Children with Special Needs
DETROIT, September 29, 2015 /3BL Media/ – The Sam Bernstein Law Firm has provided funding to the YMCA of Metropolitan Detroit’s “Detroit Swims” program, thanks to a unique partnership with CBS EcoMedia’s WellnessAd program. The Sam Bernstein Law Firm’s support will provide eight-week swimming lessons at the Boll Family YMCA for 216 children with physical and cognitive impairments from September 2015 through April 2016.
The law firm’s funding will specifically support swim instructors and lifeguards, transportation, lifejackets and water toys for 216 children. These participants will also receive three YMCA family guest passes to encourage family recreation and participation in YMCA activities.
YMCA’s “Detroit Swims” program not only ensures the water safety of Detroit’s special needs youth, but also helps with behavior and speech therapy. The “Detroit Swims” curriculum is flexible to meet children where they are and builds on confidence, safety and aquatic environment competency.
The 216 swim program participants are from eight schools across metro Detroit, including Spain Elementary-Middle, Marcus Garvey Academy, Nichols School, A.L. Holmes Elementary, Sampson-Webber Leadership Academy, Keidan Special Education School, Turning Point Academy and Detroit Collegiate Preparatory High School. Teachers and school aids work side by side with YMCA staff to reinforce the learning and social skills taught in the classroom.
To celebrate this partnership, the Boll Family YMCA hosted representatives from the Sam Bernstein Law Firm and CBS EcoMedia, who toured the facility and interacted with children in the swim program.
“Since our family started The Sam Bernstein Law Firm, our focus has always been on providing support for Michigan families who need it most,” said Mark Bernstein, president and managing partner at The Sam Bernstein Law Firm. “The Boll Family YMCA’s swim program is one example of worthy activities dedicated to the development of a sense of self-assurance to help kids not only enjoy themselves safely in the water but build confidence in themselves beyond. With more support, we know the program will accomplish more great things.”
“Through this generous gift, we are able to help more youth learn important and potentially life-saving skills to ensure they are safe around water,” said Elena Crowley, director of community outreach at the Boll Family YMCA. “Unfortunately, the cost of swim lessons can be a huge barrier preventing a child to learn to swim, but through donations to Detroit Swims, we are able to remove those financial barriers and keep more kids safe.”
“The Sam Bernstein Law Firm has a long history of public service and supporting people with special needs,” said Paul Polizzotto, president and founder of CBS EcoMedia. “Their participation in CBS EcoMedia’s WellnessAd program to once again support local youth and families is a demonstration of their commitment to the metro Detroit community.”
About The Sam Bernstein Law Firm
The Sam Bernstein Law Firm specializes in personal injury law including medical malpractice, workers’ compensation and social security disability. The firm has helped more than 100,000 Michigan personal injury clients, as well as set national standards protecting the rights and safety of people with and without disabilities. Visit www.callsam.com.
About YMCA of Metropolitan Detroit
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Throughout Metro Detroit, Ys engage more than 300,000 men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the region’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in communities throughout Metro Detroit, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. Visit ymcadetroit.org.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomediacbs.com, like us at facebook.com/EcoMediaCBS or follow us at Twitter.com/EcoMediaCBS.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.
Press Contacts:
Theresa Schieber, CBS EcoMedia
Theresa.schieber@ecomediacbs.com
212-975-3471
Kristin Sokul, Tanner Friedman
248-254-6788
ksokul@tannerfriedman.com
Meagan Scaringe, YMCA of Metropolitan Detroit
313-515-0880
mscaringe@ymcadetroit.org
