Southwest Airlines Upcycles 43 Acres of Plane Interior

Primary tabs

Southwest Airlines Upcycles 43 Acres of Plane Interior

tweet me:
Check out @triplepundit's article on @SouthwestAir's upcycling program #LUVSeats: http://bit.ly/1n6wgOT
Tuesday, July 22, 2014 - 10:00am

CAMPAIGN: Project LUV Seat: Repurpose with Purpose

CONTENT: Article

Original article on Triple Pundit.

As airline companies compete to be the No. 1 customer choice for flying the skies, the adoption of environmental responsibility standards is becoming much more prevalent.

From curbing water usage, to better management of air traffic systems, to encouraging passengers to share a can of soda (and you thought they were just being cheap), the breadth of initiatives companies are trying out to reduce their footprint elicits greater accountability within the $708 billion dollar airlines industry.

The latest company coming to the table with rather unique plans to help cut the nearly 2 percent global carbon emissions rates produced by the aviation industry is none other than Southwest Airlines. Having cracked the top 100 in Newsweek’s annual green company rankings this year, Southwest is demonstratively making good on its commitment to pursue triple-bottom-line growth in the name of environmental stewardship and global citizenship.

Through its Evolve campaign, Southwest designed a large-scale retrofit of its entire fleet to enhance customer comfort and improve overall fuel efficiency. Approximately 80,000 leather seat covers were replaced with durable and environmentally-responsible materials that lighten the load of the plane by a whopping 600 pounds — a number that the company reports will translate into significant fuel savings and subsequent carbon emissions.

In a recent interview with Triple Pundit, Marilee McInnis, senior manager of culture and communications for Southwest, said the airline is seeking opportunities to source new materials, overhaul its fleet, and reduce consumption and fuel costs in the process. 

Continue reading the original article on Southwest's Upclycing Program on Triple Pundit.

Original source: Triple Pundit.

Keywords: #LUVSeat | Responsible Production & Consumption | Leather | Southwest Airlines | upcycle

CAMPAIGN: Project LUV Seat: Repurpose with Purpose

CONTENT: Article

parse.ly