Sprint Pushes ecoEnvelope to Solve for Consumer Apathy

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Sprint Pushes ecoEnvelope to Solve for Consumer Apathy

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Sprint Pushes ecoEnvelope to Solve for Consumer Apathy http://3bl.me/4tskwc via @Cone #WDYSF

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Monday, June 18, 2012 - 2:30pm

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What does a company do if its consumers are not as "green" as it would like them to be? This was the question Sprint faced when, in spite of its paperless billing program, close to 70 percent of its customer base continued to opt for paper statements. With a paperless adoption rate of only three-to-four percent a year, Sprint decided it needed to push the envelope to reduce waste and save money.

To meet consumers halfway, Triple Pundit reports Sprint launched the new ecoEnvelope, a "2-in-1" solution that cuts down paper by allowing consumers to tear off a tab, remove the bill and then keep the remaining envelope to resend their payment.

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Keywords: Environment | Environment | Events, Media & Communications | Innovation & Technology | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Impact & Volunteering

CONTENT: Blog