Super Bowl 51 Ads Put Company Values in the Forefront

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Super Bowl 51 Ads Put Company Values in the Forefront

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During #SuperBowl2017, 3 companies took a gamble & used $5M of their advertising budget to showcase company values http://bit.ly/2kEzBHQ
Thursday, February 9, 2017 - 1:55pm

CONTENT: Blog

For the past 8 years, we’ve tracked which companies choose the Super Bowl as a moment in time to reaffirm or amplify their CSR commitments, but this year we saw something new. While many companies chose to stick with the well-worn playbook of animals, babies and celebrity appearances for their Super Bowl commercials, some companies took a gamble, using upwards of $5 million of their advertising budget to not only bring awareness to an issue, but more importantly, to showcase company values despite potential backlash. 

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Keywords: Responsible Business & Employee Engagement | Cause Marketing | Cone Communications | Events, Media & Communications | Super Bowl 51 Ads | SuperBowl 2017

CONTENT: Blog