Taco Bell And ESPN Team Up to Create Playoff Student Section

Primary tabs

Taco Bell And ESPN Team Up to Create Playoff Student Section

tweet me:
Taco Bell And ESPN Team Up to Create Playoff Student Section. Read more: http://3bl.me/an2ggd @YumBrands
Tuesday, November 25, 2014 - 4:00pm

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our People

CONTENT: Article

Taco Bell is bringing the biggest games back to the biggest fans by creating the first ever student section at the College Football Playoff. Taco Bell's Live Más Student Section will provide undergraduate students with tickets and the unique opportunity to see their teams at each of the three final College Football Playoff games.

"The Live Más Student Section brings one of the most important and impactful elements of football typically reserved for the regular season into the inaugural College Football Playoff," said Chris Brandt, Chief Marketing Officer for Taco Bell. "The passionate student fans define what it is to Live Más, especially at playoff games, and we're thrilled to be able to provide such a memorable experience with a Taco Bell twist."

Taco Bell and the College Football Playoff are picking up the tab for 3,000 seats – for 500 students from each of the schools represented at all three games. Once teams are announced, ticket distribution will be handled individually by each school, whose athletic department will work closely with Taco Bell and ESPN to select the winning fans.

Additionally, Taco Bell and ESPN will reserve 60 seats – 10 per school, per game – for the most dedicated fans. Current students can enter by following @ESPNCFB on Twitter and Instagram and sharing a photo that showcases their school spirit, using the hashtag #livemasfans.

Keywords: Social Impact & Volunteering | College Football Playoff | ESPN | Events, Media & Communications | Live Más | Taco Bell | yum brands

CAMPAIGN: Yum! Brands CSR: Our Commitment to Our People

CONTENT: Article

parse.ly