Taking a Singular Approach to CSR

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Taking a Singular Approach to CSR

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.@KelloggCompany to provide 1billion servings of cereal & snacks to children & families http://bit.ly/1Rmu1X7 via @ethicalp #CSR goal

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Thursday, December 17, 2015 - 9:45am

CAMPAIGN: Best Practice

CONTENT: Article

Breakfasts for Better Days (BfBD) Kellogg’s hunger relief programme, started in 2013 with the clear intention of creating a single global focus for all of Kellogg’s CSR activities. Bruce Learner, Senior CSR and Partnerships Manager for Kellogg in Europe, the Middle East and North Africa, says :“For many years we had been doing a variety of different community initiatives all of which had merit and were impactful, but they were unconnected. We wanted to change the way we supported our communities and we wanted to make a bigger impact.”

It perhaps should come as no surprise given the company’s founder, WK Kellogg’s deeply-held commitment to helping others - especially children: “One of the most beneficial services that could be bestowed upon civilization is to make the lives of little children happier, healthier and more promising for their adult years.”

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Keywords: Philanthropy & Cause Initiatives | Best Practice | Breakfasts for Better Days (BfBD) | Ethical performance | Health & Healthcare | Kellogg | Social Impact & Volunteering

CAMPAIGN: Best Practice

CONTENT: Article

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