Talbots and The Oprah Magazine Join Forces to Support Dress for Success in Effort to Empower More Women in the Workforce

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Talbots and The Oprah Magazine Join Forces to Support Dress for Success in Effort to Empower More Women in the Workforce

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.@AmerCharities: #CauseMarketing at its best! @TalbotsOfficial @O_Magazine @DressforSuccess = #EmpoweredWomen http://bit.ly/1RX5s2Q
Tuesday, February 23, 2016 - 10:45am

CAMPAIGN: Connecting Business to Cause

CONTENT: Blog

There is growing importance that corporations and nonprofits align strategically, work to identify mutually beneficial goals, and work in partnership to deliver transformational experiences [i.e. to employees, customers, other stakeholders] while meeting real nonprofit needs (Source:America’s Charities Snapshot 2015 – The Corporate DNA).

Last year I touched upon this subject in a blog post featuring a cause marketing partnership between America’s Charities member Dress for Success and Talbots. 

Dress for Success® is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has helped more than 850,000 women work towards self-sufficiency.

Through customer donations and a percentage of proceeds from store events in Spring 2015, Talbots, a women’s apparel chain, ended up collecting more than 4,000 boxes of clothing and was able to donate $500,000 to Dress for Success.

This year, Dress for Success’s powerful partnership with Talbots has grown to include O, The Oprah Magazine, and their goal is to double the monetary and clothing donations they received as a result of last year’s partnership.

Talbots and O, have joined forces to launch an unprecedented spring collection that is for women, about women, supporting women and dressing women. The collaboration was created to support Dress for Success in an effort to empower more women in the workforce.

As part of the collaboration, O Magazine’s Creative Director, Adam Glassman, teamed up with Talbots’ design team to create the exclusive O, The Oprah Magazine for Talbots Capsule Collection.  

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Keywords: Philanthropy & Cause Initiatives | America's Charities | Dress for Success | Employee Engagement | Events, Media & Communications | Fundraising | Responsible Business & Employee Engagement | Social Impact & Volunteering | Sustainable Finance & Socially Responsible Investment | Talbots | The Oprah Magazine

CAMPAIGN: Connecting Business to Cause

CONTENT: Blog

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