Talkback Submission Call: Innovation – More Than Just Social
by David Connor
Global business today is mostly unsustainable, and has been since the Industrial Revolution. But now we are being forced by our planet’s systems and societal concerns to move away from that status quo of outdated commercial cultures.
Innovation is about new ideas, processes or devices that challenge those stagnant models and progressively connect the business world to all the communities in which they operate who are increasingly piling on pressure for change.
In one recent example in January, Mars, Inc, in partnership with UC Davis, announced the launch of the Innovation Institute for Food and Health to navigate the major challenges relating to improving global food security, sustainable agriculture and health for a growing world population.
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David, or @davidcoethica as many know him via Twitter, has a 17-year history working in the CSR and sustainability field, initially in community engagement at Everton Football Club where he spent eight years. Following his work at Everton, David founded Coethica, a consultancy focused on communications and strategic development including engagements with some of the world’s leading companies including Microsoft, Timberland, L’Oreal, UBM, Diageo, Societé General and SAP. Click here to learn more about David.
