Target’s “Made to Matter” Brings Responsible Shopping to the Masses

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Target’s “Made to Matter” Brings Responsible Shopping to the Masses

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Tuesday, September 2, 2014 - 10:15am

Over the last few months, there has been an explosion of fashion and retail brands responding to the growing expectation of consumers seeking responsible shopping options. Collections with a conscious are hitting shelves across the nation, with brands like H&M, Levis and Nordstrom providing consumers with an alternative shopping experience. Now, Target is joining the trend with the nationwide debut of its “Made to Matter” collection.

The “Made to Matter” line, announced in April and launched nationwide last week, brings together 15 brands with social or environmental missions in one collection curated by Target. The line seeks to capitalize on the 15-20% sales growth rate of natural, organic and sustainable products at the chain, according to Forbes. Items from brands like Burt’s Bees, Method, Clif Bar, among others, can be found throughout the store and on special collection displays.

To read more on Cone's Prove Your Purpose blog, please click here.

Keywords: Responsible Business & Employee Engagement | Consumers | Environment | Events, Media & Communications | Responsible Production & Consumption | Target | conscious collections | csr | shopping | sustainable retail

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