Tetra Pak Index 2017 "Connected Consumers"

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Tetra Pak Index 2017 "Connected Consumers"

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How can you communicate with #ConnectedConsumers? Find out in the Tetra Pak Index 2017 http://bit.ly/2gJ1jlm
Thursday, September 7, 2017 - 11:00am

CAMPAIGN: Tetra Pak Index

CONTENT: Multimedia with summary

Dennis Jönsson, President and CEO of Tetra Pak Group, shares his thoughts on the latest Tetra Pak Index’

Tetra Pak Index: The Connected Consumer
The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Global overview
The report is based on research across 57 markets with 70,000 consumers, plus “deep dive” qualitative quantitative surveys to gain rich insights into online behaviour, customer journeys and what, how and why content is shared online.

Find out: how mobile is shaping the online conversation, and the markets that are setting the pace; the most influential marketing channels, and how to leverage them; which connected consumers to focus on, and how to develop relevant content that fosters and builds advocacy.

Read more on The Connected Consumer

Keywords: Research, Reports & Publications | Corporate Social Responsibility | Social Media | Tetra Pak | brand preference | connected consumers | dairy index | digital community | digital world | generation Z | online population

CAMPAIGN: Tetra Pak Index

CONTENT: Multimedia with summary