Three Million Americans Pledge to Reduce Water Use to Help Tackle the Country’s Water Shortage

by Sangeeta Haindl
May 29, 2015 9:00 AM ET
Campaign: CSR Blogs

Justmeans

California, the Golden State, is enduring a severe drought, and has implemented mandatory restrictions for water usage, the first in the state’s history. In America, it is generally taken for granted that when you open a tap, water will come out. However, things are changing quickly, as drought, flooding and climate change are restricting the country’s water supply, along with demands from population growth and with energy production set to increase. Action and accountability needs to be taken. That’s exactly what the Wyland National Mayor’s Challenge for Water Conservation is doing, when it pledged to save enough water to fill 2,300 Olympic-sized swimming pools as part of its 2015 campaign.

This is part of an annual awareness campaign presented by the Wyland Foundation and Toyota, encouraging leaders to promote water efficiency in their communities. During the whole month of April, residents from over 3,900 cities made 391,325 online pledges to reduce their water use at home, in the garden and in their lives. The challenge addresses the growing importance of educating consumers about the many ways they use water — from swapping their lawns in favour of drought resistant native plants to fixing leaks to looking at how water is used for food and manufacturing.

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Photo CreditWyland Foundation