Timberland Celebrates Dedicated Employees and Increase in Volunteerism

Feb 10, 2017 12:00 PM ET

Campaign: Timberland’s Commitment to Community

Members of Timberland’s 40’s Club gathered to celebrate their accomplishment. With help from Timberland's Community Engagement Team, membership increased by 30% over last year.

Timberland president Jim Pisani addresses the 40’s club at the celebration, recognizing the key role service plays at Timberland.

Timberland employees sign in for the annual 40’s Club breakfast celebration and receive a certificate, pin and 40’s Club t-shirt.

Members of Timberland’s Community Engagement Team, Jason Blades and Jill Holt, plan the company’s service events and help grow employee participation.

As Timberland’s 2016 40’s Club members enjoyed their celebratory breakfast, they watched a slide show of the many and varied ways in which employees served throughout the year.

Timberland 40’s Club members enjoyed the breakfast served at the company’s annual celebration of employees who served all 40 of their available Path of Service™ hours in 2016.

At the 2016 40’s Club celebration, the centerpieces represented Timberland’s Victory Garden, a plot of fresh fruits, vegetables and flowers at the company’s Stratham, NH headquarters. Using Path of Service hours, 25-30 employees tend to the garden annually and once harvested, sell fresh produce to employees to raise money for the New Hampshire Food Bank. Over the years, over $10,000 has been raised.

Timberland president Jim Pisani congratulates 40’s Club members for serving all of their available service hours in 2016.

For outdoor lifestyle brand Timberland, service permeates the company culture. Through the Path of Service™ program, Timberland provides full-time employees with up to 40 paid hours to perform community service each year. Employees who serve all of their 40 hours earn membership in Timberland’s “40’s Club.” To honor this group of dedicated employees, Timberland hosts an annual celebration at its Stratham, NH headquarters. This year the company’s celebration, which took place on February 7, was twofold: honor employees dedicated to volunteerism and celebrate the largest group of 40’s Club members since the program started in 2009.

“While service is part of Timberland’s DNA, many employees find it difficult to use all 40 of their hours. To make service more accessible, we offer creative ways to empower employees to serve at work, and also encourage them to serve in their communities in ways that speak to their personal passions,” said Atlanta McIlwraith, Timberland’s senior manager of community engagement and communications. “As a result, membership of the 40’s Club increased 30 percent over 2015.”

Take a look at how Timberland’s 2016 40’s Club members were celebrated by clicking through the slideshow, and learn more about Timberland’s support of the communities around the globe where employees live, work and explore by visiting: https://www.timberland.com/responsibility/community.html.

Timberland Celebrates Dedicated Employees and Increase in Volunteerism

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