Timberland Celebrates Earth Day with Community Service Projects Around the World

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Timberland Celebrates Earth Day with Community Service Projects Around the World

Thousands of employees, business partners and volunteers come together to serve in brand’s annual global service day
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Friday, April 22, 2016 - 10:00am

CONTENT: Press Release

STRATHAM, N.H., April 22, 2016 /3BL Media/ – Global outdoor lifestyle brand Timberland, a leader in sustainability and corporate social responsibility, today announced it plans to exceed 60 service projects in more than 20 countries throughout April and May as part of the company’s 18th consecutive celebration of Earth Day. Timberland has supported thousands of communities around the globe as part of its longstanding commitment to community service, from its headquarters in Stratham, New Hampshire to Taipei, Taiwan.

Timberland’s Path of Service™ program, which was introduced in 1992 as an effort to infuse volunteerism into the company’s culture, provides full-time employees up to 40 paid hours annually to serve in their communities. As part of the Path of Service™ program, Timberland organizes two annual global service events for employees and partners: Earth Day in the spring, which focuses on environmental projects and Serv-a-palooza in the fall, which focuses on addressing community-based needs.

“As a company that believes in the power of people to transform the world, each year Timberland employees are joined by business partners and consumers to help make a difference,” said Atlanta McIlwraith, senior manager, community engagement and communications, Timberland. “Service is a source of pride for our employees and each year we strive to make it better where we live, work and play – whether it’s building a new school playground, maintaining local trails and beaches, or supporting local charities.”

This year, Timberland expects approximately 1,800 volunteers around the world will engage in some 13,000 hours of service. Examples of Timberland projects taking place in celebration of Earth Day include:

  • New Hampshire: Timberland headquarters will close on May 12th to host six projects throughout the New England Seacoast, focused on creating and developing green spaces and other environmental initiatives, along with safe areas for community members to live and play.
  • Almelo, Netherlands: The Timberland team in the Netherlands will focus their volunteer efforts on various projects, including gardening, painting, working with kids to build musical instruments out of recycled materials and spending time with the elderly, as well as activities to support a local farm.
  • Milan, Italy: On May 25th, 60 volunteers will partner with Legambiente to contribute to the creation of an eco-sustainability oasis in the center of Milan: Cascina Nascosta (Parco Sempione). Volunteers will clean a green area, remove old structures, paint walls and plant new gardens.
  • Singapore: Timberland will partner with The Nature Society, a non-profit dedicated to the natural heritage of Singapore, Malaysia and the surrounding region for a coastal cleaning project at Pulau Ubin, which is globally classified as an Important Bird and Biodiversity Area. On April 30th, volunteers will remove abandoned drift nets and marine debris that choke up the Ubin coastline, ensuring that wildlife has the proper environment to thrive.

Beyond its dedication to community service and volunteerism, Timberland is fueled by a commitment to operate its business responsibly and to do the right thing – for its products, the communities it serves, and the outdoors. Timberland is focused on protecting and preserving the outdoors by innovating products that are made responsibly; cutting back emissions that help alleviate the company’s carbon footprint; and, preserving the environment through ongoing global reforestation efforts. Since 2001, Timberland has planted nearly 8.8 million trees around the world—in Haiti, China, the Dominican Republic, Argentina, Germany and elsewhere.

To learn more about Timberland’s commitments to products, communities and the outdoors, visit the company’s Responsibility website, re-launching next week: responsibility.timberland.com.

About Timberland

Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.


Katie Goudey
+1 (617) 939-8435
Cone Communications
Keywords: Environment & Climate Change | Conservation | Earth Week | Path of Service™ | Recycling | Timberland | Trees | community service | earth day

CONTENT: Press Release