The Time Is Now: Univision Calls on Registered Voters to “Vote For Your America”

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The Time Is Now: Univision Calls on Registered Voters to “Vote For Your America”

Enhanced Voter Engagement Campaign Provides Easy Access to Voting Information via Expanded Website and Personalized Text Messages

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The Time Is Now: @Univision calls on registered voters to #VoteForYourAmerica http://bit.ly/2fhIiEh
Wednesday, November 2, 2016 - 11:30am

NEW YORK, November 2, 2016 /3BL Media/ – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, is calling on registered voters nationwide to cast their ballot early, where available, or on Election Day as part of its nonpartisan Vote For Your America voter engagement campaign.

Since the nonpartisan campaign launch in February, UCI and its community partners have been focused on increasing the turnout of Hispanic, multicultural and millennial voters in the 2016 primaries and general election. As part of that effort, the company is collaborating with its partners Democracy Works/TurboVote, the NALEO Educational Fund, Mi Familia Vota, Hispanic Federation, National Council of La Raza and League of United Latin American Citizens, among others, to empower registered voters to get to the polls by providing the information and tools needed to make the process as easy as possible.

“We recognized more than a year ago the value of rolling out the Vote for Your America campaign to benefit the diverse communities we serve. By all accounts, the number of Latinos who have registered to vote this election is significant and we are proud of the efforts that Univision and its partners have made to promote our communities’ participation,” said Jessica Herrera-Flanigan, executive vice president of Government & Corporate Affairs. “Our duty, however, does not end when the voter registration deadlines pass so we are focusing our efforts in these final days on getting out the vote and giving our communities access to experts and resources so they can cast their ballots and make a lasting impact on the future of our nation.”

Leading up to Election Day, UCI’s ‘get out the vote’ efforts include:

Vote For Your America Community Celebrations

UCI is hosting nonpartisan community events in select cities across the country with early voting to celebrate democracy and the right to vote. Univision personalities from network television, local news and radio will be on site at the events to meet fans. The celebratory events will also feature music and entertainment by popular Univision radio DJs, as well as photo booths, food trucks, and other fun activities for families with children, including bounce-houses, stilt-walkers, face-painting and more. Celebrations will be held in the following cities on:

  • Thursday, November 3, 2016 - Los Angeles, CA

  • Friday, November 4, 2016 – Phoenix, AZ

  • Sunday, November 6, 2016 – Miami, FL

Election Protection Coalition Hotlines & On-Air Tips

UCI and Fusion Media Group (FMG) are informing and empowering audiences through the promotion of the Election Protection Coalition’s English- and Spanish-language hotlines across broadcast, digital, social and radio. Led by the Lawyers’ Committee for Civil Rights Under Law and the NALEO Educational Fund respectively, voters can call 866-OUR-VOTE or 888-VE-Y-VOTA through Election Day. Starting November 1, Univision Network shows will feature daily special segments on voting rights with tips from experts.

Expanded Nonpartisan Digital Election Guide

UCI’s nonpartisan, bilingual digital election guide, YourAmerica.com, is now providing several new unique features designed to inform voters ahead of Election Day, including a localized ballot preview with information on all presidential candidates as well as thousands of local and state candidates and ballot issues. By entering in a home address, users can also locate their polling places for both early voting and on election day, find out if their state has early voting and vote-by-mail options, and learn about their protected voting rights.

Personalized Text Messages by Texting VOTE or VOTA to 21333

UCI has enhanced its innovative text message tool with timely, nonpartisan election updates and reminders, personalized voter registration status, and, in partnership with the NALEO Educational Fund, real-time answers to voting-related questions. Subscribers can also use the texting platform to request mail-in ballots, while receiving special nonpartisan messages of encouragement from Univision talent, including Karla Martinez of “Despierta America,” Carlos Calderon of “Sal y Pimienta” and Univision News’ award-winning anchors María Elena Salinas and Jorge Ramos.

Social Media Engagement

Univision on-air personalities and celebrities will be sharing their inspirations and motivations for voting on social media, emphasizing the different issues that are important to them personally. They will also be encouraging others to make their voices heard and remind their family and friends to vote. Members of the community can get informed and join the conversation on Facebook.com/UnivisionContigo as well as on Instagram and Twitter via @UniContigo, using #VoteForYourAmerica.

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Keywords: Social Impact & Volunteering | ELECTION | Univision | vote for your america