Trash Into Treasure: Speedo Partners for Upcycled, Upgraded Swimsuits

Primary tabs

Trash Into Treasure: Speedo Partners for Upcycled, Upgraded Swimsuits

tweet me:
.@SpeedoUSA's new #recycled fabric is better for the #environment & has enhanced performance: http://bit.ly/1Mfb5qW via @Cone #csr #susty

Multimedia from this Release

Monday, August 10, 2015 - 10:45am

CONTENT: Blog

Product take back has been a hot sustainability topic for the past year, with brands like H&M, Levi's and even Overstock.com spearheading clothing recycling programs to address post-consumer waste. Yet, oftentimes large amounts of waste are produced before clothing even hits store shelves. One company is determined to change that, innovating to create a less wasteful process while at the same time creating a superior product.

Speedo, known for its performance swimwear, uses cutting-edge technology to ensure swimmers have the best-possible swimming experience. Now, the brand is taking that same approach to create a leaner, less-wasteful supply chain. Speedo is working with Aquafil, an Italian-based carpetmaker and nylon recycler to create a program that will allow Speedo to recycle post-manufacturing scraps into swimsuits. The process will take scraps that would otherwise end up in landfills and turn them "back into raw nylon fiber and eventually new swimsuits."

To read more on Cone's Prove Your Purpose blog, click here.

Keywords: Responsible Production & Consumption | Cone Communications | Environment | H&M | Speedo | Sustainable Living | swimwear

CONTENT: Blog

parse.ly