Is Twitter Cause Marketing Cause for Celebration?

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Is Twitter Cause Marketing Cause for Celebration?

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Is Twitter #causemarketing cause for celebration? http://3bl.me/wp3nvy @Cone

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Monday, February 25, 2013 - 10:15am

CONTENT: Blog

Prove Your Purpose

Today, cause marketing execution rarely exists without social media. Savvy cause marketers integrate social media into their campaigns to drive awareness and affinity – but can social media also become a direct sales tool? The recent partnership between fashion designer Donna Karan's Urban Zen Foundation and American Express aims to do just that, taking cause-related products off the shelves and into your Twitter feed.

To read more on Cone's Prove Your Purpose blog, please click here.

 

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Keywords: Responsible Production & Consumption | Cone | Events, Media & Communications | Innovation & Technology | Social Impact & Volunteering | Twitter | cause marketing

CONTENT: Blog

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