Viacom and Second Chance Toys Partner for Kids and the Environment

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Viacom and Second Chance Toys Partner for Kids and the Environment

by Kelly Eisenhardt
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VP of #CSR at @Viacom shares the details behind their partnership w/ the nonprofit @SecondChanceToy via @CSRwire

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Tuesday, February 9, 2016 - 12:30pm


Viacom, one of the world’s largest media corporations, and Second Chance Toys, an East Coast nonprofit, have partnered to reduce the amount of plastic toys that enter landfills and to put smiles on the faces of kids living below the poverty level by collecting and distributing toys to those in need.

Ali Tuck, Vice President of Corporate Social Responsibility at Viacom, manages Viacom’s CSR strategies across multiple networks and develops cross-company partnerships with corporations and non-profit organizations.

Why did Viacom partner with Second Chance Toys and when did this partnership start?

We began our partnership with Second Chance Toys (SCT) back in 2013 when one of our employees recommended partnering with SCT for our annual companywide day of volunteerism, Viacommunity Day. We set them up in our Time Square building, where a group of employees, with our CEO, Philippe Dauman, worked side by side helping volunteers clean, tag, and sort toys and wrote special messages for children in need.

This first initiative went so well that we at Viacom decided to do additional events with SCT throughout the year. We broadened our partnership to engage in toy drives with more of our employees.. This partnership came to us through one of our people, who are the biggest champions of our programs and the guiding force of our pro-social efforts. SCT is a great example of our ground-up approach to social responsibility.

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Kelly Eisenhardt is Co-Founder and Managing Director at BlueCircle Advisors, an environmental compliance and sustainability consulting and training firm based in Massachusetts (  In her role at BlueCircle Advisors, she is responsible for providing business intelligence, strategy and implementation of environmental, social and governance (ESG) risk programs.  Her experience aligns well with her client’s needs for technology, compliance, and sustainability expertise by helping companies create and manage their corporate environmental and social responsibility programs. She specializes in strategy, planning, and reporting for Conflict Minerals, RoHS, and REACH. She is also a member of the Corporate Responsibility Association and participates in the Ratings and Rankings, as well as Responsible Supply Chain committees.

Keywords: Volunteerism & Community Engagement | CSRwire | Second Chance Toys | Viacom | Viacommunity | corporate strategy | csr