Webinar: Harness the Power of Social Media

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Webinar: Harness the Power of Social Media

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How does #socialmedia connect to your #CSR goals? Join @BCCCC & @msftcitizenship @3/4 at 12pm to discuss http://bit.ly/1wcR0uW
Monday, March 2, 2015 - 8:45am

What is social media today? How does social media connect to your corporate citizenship goals?

Come join this month's webinar on March 4th and learn:

  • The latest channel data & statistics.
  • How to create quick wins with compelling content.
  • Tips to engage stakeholders as advocates for your corporate citizenship program.
  • How to establish if your corporate citizenship program should have an independent presence on social media.
  • Strategies in responding to feedback.
  • Future trends and what to keep an eye out for in 2015.

When: March 4, 2015
Time: 12pm (EST)

>> Click here to register

Featured Speakers:

Kari Sherrod, Senior Manager, Citizenship and Public Affairs, Microsoft @msftcitizenship

Kari has dedicated her career of nearly 20 years working with non-profit organizations and technology companies to empower youth, educators and school leaders to reach their full potential. Currently, she manages public relations for Microsoft YouthSpark, the company-wide global initiative to create education, entrepreneurship, and employment opportunities for young people around the world. She is a leading expert on storytelling with purpose and using social media to create societal impact. Follow her on Twitter @karisherrodd.


Geoffrey Colon, Group Product Marketing Manager of Emerging Media and Analytics, Microsoft

In his role, Geoffrey leads a global team of data-driven marketers who create, execute and measure tactical communication strategies to help drive education and adoption of the Bing Ads product by marketers and advertisers. He is also a subject matter expert on social data, socializing the enterprise and personal branding. Follow him on Twitter @djgeoff.


Tricia MacKenzie, Director, Marketing & Communications, Boston College Center for Corporate Citizenship

Tricia manages all marketing communication and digital strategies increasing public understanding of the mission and strategic initiatives for the Boston College Center for Corporate Citizenship. She is passionate about a 360 approach to marketing and has a deep desire to never stop learning. Tricia has over 15 years of experience working for a variety of companies both Fortune 500 and non-profit including agency where she worked with brands such as Bank of America, Liberty Mutual, and P&G on digital marketing initiatives. Follow her on Twitter @triciamackenzie.

Follow the webinar on Twitter #BCwebinar

Keywords: Events, Conferences & Webinars | Boston College Center for Corporate Citizenship | Business & Trade | CSR Marketing | CSR communications | Cause Marketing | Center for Corporate Citizenship Webinar | Corporate Social Responsibility | Interactive Marketing | Marketing | Media & Communications