What Corporate Foundations Can Do to Enhance Their Philanthropic Agenda

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What Corporate Foundations Can Do to Enhance Their Philanthropic Agenda

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Friday, July 14, 2017 - 8:05am

by Jennifer Levine Hartz

Though corporate giving is a small percentage of all philanthropic monies given to non-profits in the U.S., it has an outsized opportunity to drive societal improvement and influence the hearts and minds of their stakeholders and the nation. (The organization Giving USA reports that about 5 percent of all philanthropy comes from companies each year.)

Corporate and business owner foundations complement the work of annual social responsibility budgets. Foundations donate to non-profits to increase capacity and address targeted community needs. Corporate budgets focus on employee engagement in civic leadership, hands-on volunteering, and skills-based service, as well as involving others outside of the company. Enabling others to contribute is not a substitute for direct investments, and companies know that.

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Keywords: Philanthropy & Cause Initiatives | CR Magazine | Corporate Contributions | Employee Engagement | Jennifer Levine Hartz | Marketing | Media & Communications | Media and Communications | Non-Profits | PR | Sustainable Finance & Socially Responsible Investment