Why Business Sustainability Plans Need a Social Media Strategy

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jan 3, 2012 8:30 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

“While many companies do have e-mail communication and technology usage policies, very few companies have policies that specifically address social media governance and risks.” 

This quote was taken from a Canadian Insurance and Risk Magazine article which recently reported that companies expect to exponentially increase their use social media; however, few organizations understand or manage the resulting business sustainability risk.  Referencing the result from a Financial Executives Research Foundation Inc. (FERF) survey, the article highlights some key findings that our sustainability consulting practice takes seriously. Click here to continue reading Why Business Sustainability Plans Need a Social Media Strategy.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".