Why H&M and Puma Want to Pick Apart Your Old Clothes

Primary tabs

Why H&M and Puma Want to Pick Apart Your Old Clothes

By Jessica Shankleman
tweet me:
Why @hm and @PUMA Want to Pick Apart Your Old Clothes || Read: http://3bl.me/ye8mqq via @BusinessGreen
Thursday, April 9, 2015 - 12:35pm

CONTENT: Article

Clothing giants H&M and Puma are hoping to prove the value of a new recycling technology that can separate individual fibres and dyes from old clothes.

The new partnership announced today will see Puma owner Kering and H&M use a technology developed by East London start-up Worn Again that aims to reduce the millions of tonnes of cotton and polyesters produced each year.

The process uses chemicals to dissolve and separate polyester and cotton from old clothes and textiles. Puma and H&M hope to then use these extracted fibres to create new clothes.

Click here to continue reading on BusinessGreen.com

 

Resources

About H&M
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947. The H&M Group has around 3,500 stores in 57 markets. The company’s business concept is to offer fashion and quality at the best price. To us, quality includes that all our operations should be run in a way that is economically, socially and environmentally sustainable. By making more sustainable choices available to all our customers around the world, we can together contribute to a more sustainable fashion future. For further information, visit hm.com. 

Keywords: Responsible Production & Consumption | Business Green | H&M | Innovation & Technology | PUMA | Philanthropy & Cause Initiatives | Responsible Business & Employee Engagement | Textile Recycling | supply chain | sustainability | textily industry

CONTENT: Article

parse.ly