Your Roadmap for Effective Sustainability Communications: Three Vs Methodology Drives Awareness, Credibility
by Nancy Himmelfarb, NJH Sustainability Consulting
Pop star Justin Bieber asks “What do you mean?”
Consumers ask the same question when they see and hear corporate sustainability communications that are generic and uncompelling or misleading and incomplete.
It’s that consumer confusion that prompted me to look closely at pain points experienced by brands and to create the three Vs of sustainability communication™.
This article seeks to introduce sustainability communicators to this methodology. Once you’ve read this post, free free to download our complimentary communications checklists to help you implement the communications framework in your organization.
LEARN MORE: DOWNLOAD CHECKLISTS
Though most businesses nowadays understand my first V -- Value (value, or benefits, of sustainability to their businesses), they struggle with the second and third Vs -- Viewpoint and Vehicles.
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About the author: Nancy Himmelfarb is Principal of NJH Sustainability Consulting. Based in Chicago, Himmelfarb helps companies create and leverage sustainable business strategies, by leveraging a unique combination of business, legal, and sustainability expertise and experience.
