Events, Media & Communications

mBlog: Year-End Wrap-Up!

Dec 2, 2011 3:35 PM ET
Campaign: mBlog

mBlog

After recovering from food, friends and family this past Thanksgiving weekend, many folks are looking forward to December’s holidays. At mGive, we are too. Integrating mobile in your year-end communication strategy is key.     Just don’t fall victim to the following mobile campaign faux-pas:

  • Utilizing paper forms and not mobile polling to poll employees about year-end activities or to nominate a colleague who deserves special recognition.

  • Forgetting to leverage mGive’s “Gift of Gab” where you can thank your supporters via SMS for their time, energy and loyalty during 2011. (Note: the Gift of Gab consists of 50,000 free outbound messages between December 1-31st 2011*)

  • Mis-scheduling your donation reminder to supporters for January 31st and not for December 31st, the last day of the 2011 tax year.

  • Missing the opportunity to test your mobile knowledge with December 14th’s webinar, “How to be an effective mobile communicator.”

  • Forgetting to contact your Account Manager at CS@mGive.com for more creative ways to integrate mobile into your 2012 communications strategy.

  ––   Lauren Brekke is the Marketing Specialist at mGive and Editor of mBlog. Receive her mCard by texting LAUREN to 50555. mGive, a Mobile Accord service, educates, engages and empowers nonprofits and their stakeholders through our groundbreaking utilization of SMS (text) technology.   MGIV19285