BBMG

For decades we’ve been pushing sustainability on consumers. Despite our best efforts, it’s still not widely embraced in mainstream culture. And yet, we also know the tremendous power of brands to inspire our aspirations, shape our behaviors and mobilize action at scale.

To meet this moment, Sustainable Brands, in collaboration with BBMG, is launching a peer-to-peer collaboration of human insights experts, marketing leaders and sustainability practitioners to better understand the dynamics of desire and human behavior change so we can increase brand relevance, grow market share and fuel the shift towards a culture of sustainable living. This is the first project of the #BrandsForGood collaboratory — an initiative to leverage brands’ voices to deliver “The Good Life.”