Workforce for Good
Workforce for Good
Flexible Media Releases
A rare inside look with leaders in the field. 17 leaders in 12 Fortune level companies Interviewed with one purpose: to find out how they engage their employees in sustainability and CSR. Leaders share best practices, what works, and even cautionary tales about what doesn’t.
Managers and senior executives of the following companies all lent their expertise including: American Family Insurance, Brady Corporation, Briggs and Stratton Corporation, Jones Lang LaSalle, MillerCoors, Rockwell Automation, McDonald’s Corporation, Humana, Frito-Lay, Patrick Cudahy, and Marathon Oil Corporation.
Nine leading practices for engaging employees in sustainability were identified, along with specific examples for each.
Jocelyn Azada has worked with Sustainability/CSR practitioners since 2001. She’s currently the CEO of Promotional Product Solutions, a certified B-Corp company which helps customers tell their stories with effective, interesting and socially responsible promotional collateral. PPS’ customers include Harley-Davidson, MillerCoors, Marathon Oil Corporation and Dartmouth College. Prior to starting her company, she was a Sr. Research Analyst in the corporate social responsibility group of the largest denominational pension fund in the world, the pension fund of The United Methodist Church, with $14 billion of assets under management. She has a Master’s of Theological Studies (specializing in economic ethics) from Garrett-Evangelical Theological Seminary on the campus of Northwestern University and has been published by John Wiley & Sons, the University of Indiana Press, Fortress Press, and socially responsible investing publications. http://www.ppsolutionsllc.com
Matthew Rochte, LEED AP has been working in sustainability/CSR and smart business since 1994. Matthew believes sustainability and CSR are fundamentally about smart business and innovation, and that they are most effective when they create value through cost reductions, strategic advantage, engagement, and increased sales. In the 90s, Matthew successfully ran and sold a triple-bottom-line (economic/social/environmental) manufacturing firm in Milwaukee. Since then, he has been on a mission to guide smart business leaders through CSR and sustainability. He works with business leaders to navigate the complexities of sustainability, to develop a plan, and to communicate and engage effectively both internally and externally. He has worked with large multinationals including McDonald’s Corporation to small manufacturing firms to international non-profits and NGOs. http://www.opportunitysustainability.com