The CSR Minute: Brands Take Stands: 13 Major Corporations Urge Support for Paris Agreement

May 1, 2017 5:15 PM ET

Brands Take Stands: 13 Major Corporations Urge Support for Paris Agreement 

In the most recent example of brands taking stands, 13 major corporations have written to President Trump urging him to keep the US signed on to the Paris Agreement on Climate Change. The letter, organized by the Center for Climate and Energy Solutions, was signed by BP, DuPont, General Mills, Google, Intel, Microsoft, National Grid, Novartis Corporation, PG&E, Schneider Electric, Shell, Unilever and Walmart.

Their reasoning is pretty clear: the bottom line. They argue that continued US participation “expands markets for innovative clean technologies, generating jobs and economic growth,” and note that U.S. companies are well positioned to lead in this area. Lack of U.S. participation, say the companies, could put “access to these growing markets at risk.’’

These companies have a combined market capitalization of nearly $2.5 trillion. If money talks, this latest example of the growing trend to take a stand on behalf of progressive business strategy practically shouts. I’m John Howell for 3BL Media.