Corporate Reputation: Building Brands with CSR and Sustainability

Mar 7, 2016 6:20 PM ET

Corporate Reputation: Building Brands with CSR and Sustainability

This is a Golden Age of companies that have the concept of profits with a purpose embedded in their strategy.

Years ago, a handful of business visionaries added the two “p’s” of planet and people to that of profit to organize their companies under the idea of a triple bottom line. From those pioneering days to today, the ideas of CSR and sustainability have now been adopted by thousands of companies, from the biggest multinationals to small- and medium size businesses. From socially responsible investment to supply chain verification, from board and workforce diversity to transparent reporting, businesses today assume CSR and sustainability practices as essential to their brand identity.

Ethics, transparency, good governance, commitments to principles and initiatives—these are the traits of today’s successful businesses. Increasingly, they are qualities researched, analyzed and evaluated by the investment community, which now includes ESG values in its decision-making. Our reporting at 3BL Media is built on the idea of business as a progressive, solutions-oriented force: how business should be—must be—in the 21st century. I’m John Howell for 3BL Media.

 

 

 

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