Youth Gets Community-Minded Messages

Oct 2, 2017 1:10 PM ET

Now that schools are back in full session, messages to engage youth in community-minded initiatives are being promoted through a variety of programs.

Major League Baseball’s Eduardo Escobar of the Minnesota Twins visits schools to tell his life story as an example of the rewards of hard work and determination, and provides game tickets for local Spanish-speaking students. Through the Eduardo Escobar Foundation, he supplies baseball equipment to Venezuelan baseball leagues.

CSX railroad supported National Rail Safety Week to Baltimore urban youth ages 16 to 25 with a campaign called “Play It Safe.” The company partnered with Wide Angle Youth Media to produce a video message that parodied a teen horror movie.

And in one of the many small but locally significant programs that often fly below the media radar, a Keep America Beautiful affiliate, Keep Blount Beautiful, received a $5,000 Community Partners Grant from KAB and Lowe’s to plant edible gardens at two Blount County, Tennessee schools.

I’m John Howell for 3BL Media.