CSR Blogs

Shared Value: Business Opportunity

DAVID CONNOR 

Michael Porter knows his stuff. He’s a professor at Harvard and widely respected author on strategic thinking in business, especially of multiple books with ‘Competitive’ in the title.  More importantly though is his attention to the less traditional side of competitive business, my side, the good side.

The capitalist system is under siege.

Dragons Den Winner Inspired to Launch CRM Partnership With CLIC Sargent by Eight Year Old with Cancer

ETHICAL GOODS 

Content&Calm, the award-winning children’s travel product brand has announced a three-year partnership with CLIC Sargent, the UK’s leading cancer charity for children and young people in an innovative cause-related marketing partnership masterminded by Ethical Goods.

14 Twitter Chat Pro Tips

Twitter is a wonderfully accessible and democratising platform that lends itself perfectly to engaging in CSR and Sustainability stakeholder conversations. The audience of available agenda related professionals, brands, NGOs and enthusiasts is breath-taking in scope and also accessibility.

Is Pharma missing out by not tapping NPs and PAs?

Zoe Dunn, principal of Hale Advisors, says that Pharma companies can find better ways to communicate with nurse practitioners and physicians assistants. “These important healthcare professionals receive very little time and energy from the pharmaceutical industry, yet they are prescribers in most states and of most medication, and more often than not, spend much more time with patients than doctors,” says Dunn. “They need patient education materials, updates on research and insights, and a voice in achieving better health outcomes. We need to hear from them as well.

CSR & Sustainability Communications 101: How to Get the Most Out of LinkedIn Groups

LinkedIn Groups are an often overlooked tool to build expertise, position brands and increase audience reach for companies and individuals alike. We thought we would share some learning and tips from our experience so far:

Pharmaceutical Industry Predictions for 2014

By Zoe Dunn

Well, it’s been a disappointing conclusion to the year from a Pharma perspective: Plan B doesn’t work if you weigh more than 175 pounds, lowering LDL isn’t as effective as we thought, and the FDA is coming down on 23 & Me, shuttering it until it completes a medical device application. What all this says to me is that with innovation comes risk: risk that you might not succeed, and risk that raising the bar might increase your level of scrutiny. It doesn’t rain on my parade, though – we keep pushing for innovation at every turn.

Developers, Marketers Relieved Over FDA Guidance on Mobile Medical Apps

By Nancy Meyer

Now that the U.S. Food & Drug Administration (FDA) has issued its final guidance on how it will regulate health-related smartphone applications, the marketing and developer community have heaved a collective sigh of relief.

How Can Pharma Tap this Cool Gaming Trend?

By Zoe Dunn

We’ve written about how pharma can apply gamification to engage consumers and engender brand loyalty. Now a new hot trend has emerged that takes gaming across platforms.

If you haven’t yet played Cheetos’ Cheetahpult game, check it out: http://www.youtube.com/cheetos on your desktop/laptop, then follow the directions to calibrate your smartphone as the remote controller.

Should pharma abandon social media?

By Zoe Dunn, principal, Hale Advisors

Not only do I like Brand X, I LOVE it. I LOVE it so much that all I want to do is sing from the rooftops, shout from the mountains, and take out a full-page ad in The New York Times. I tell everyone on my Facebook page that they have to buy Brand X right now. I tweet that Brand X has changed my life, that it will change yours too, that my followers should follow Brand X’s hashtag right away! But, most importantly, I set up a Pinterest page to share other themes that remind me of Brand X, maybe other brands too.

Why CSR Budgets are Wasted ... and what to do about it.

Most CSR Budgets are wasted. That’s right, I make my living from CSR, and I think that organisations are pouring money down the drain when it comes to CSR.

In case it isn’t already obvious, I’m going with a poker analogy on this one. Apologies in advance – the analogy is going to get stretched quite thin.

What About Google's New SEO Rules?

By Karen Ammann and Doug Fulton

If the Internet is a “series of tubes,” how do you push ahead of a clog? Search Engine Optimization.

Google recently announced significant changes to their search engine optimization, cutely named Penguin 2.0, aiming to make search results more accurate and dissuade use of what is often termed “black hat” SEO techniques. There are many aspects to this announcement that target press releases.

TIME TO GET BACK TO BASICS: TRADITIONAL DIGITAL 1O1

By Beth Bengtson

Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email.

These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.

How Technology is Driving Communication in Pharma

By Zoe Dunn

This just in: another example of a Pharma company trying to use social media in a responsible way and being undermined by shifting technology – meta tags where you don’t expect them. You can read about it here.

The Brand for a Transformation

We’ve blogged here about something called integrated reporting, which would merge financial reporting (which public corporations are already required to do) with sustainability reporting (which only some companies do).

What we’ve missed – until now – is the need to brand this transformation.

Hale Advisors Applies Client Approach to Help Address Domestic Violence

By Nancy Meyer

When Beth Bengtson and Zoe Dunn signed on Hale Advisors to sponsor a local One Billion Rising event in February 2013 to raise awareness and end violence against women, little did they know just how much their services would be needed.

Because Hale Advisors is a women-owned business, Beth and Zoe believe the company has a responsibility to empower women. They honor this commitment by not only donating 1% of company gross revenues each year to a local and an international charity, but also by putting those dollars to work for positive change.

Video: The Vital Role of Activist Groups

 

Bill Shireman explains to Nick Aster, the founder of Triple Pundit, the role that activist groups have in putting a spotlight on issues that might not get enough attention. The activist and the business community often get stuck in the conflict and can't see any common ground.

Content is King. Or is it the Oxford Comma?

Quick Tip: Law of Diminishing Returns: Titles
Search sites will cut off your title after 65 characters. Use your subtitle to finish your thought. Don’t let your point get lost in the ellipse […].

 

Reflections from Digital Pharma West

By Zoe Dunn

What a great conference – some of the most consistently thoughtful content I have seen in one place in a long time. There was so much great content that it made for very long days (I believe our brains shut down after a while, which is a shame).

Hale Advisors Celebrates Two-Year Anniversary as Strategic Healthcare Marketers

Hale Advisors recently marked our two-year
anniversary as a women-owned and operated healthcare marketing and communications consultancy.

At a celebratory luncheon with team members, company founders Beth Bengtson and Zoe Dunn attributed Hale Advisors’ steady growth to our focus on evolving a values-driven business through healthy practices for all our team members, our families, and our communities – clients, local charities, and women throughout the world.

Crowdfunding for Social Good

Zach Braff is doing itVeronica Mars fans are doing it. Should your nonprofit be using a crowdfunding site like Kickstarter or IndieGoGo to raise money? Maybe…

Renewables Policy: "EU can learn from the US"

Leading environment journalist, Sonja van Renssen, is joined by Richard Cowart, Director of the European programmes at the Regulatory Assistance Project (RAP), to discuss renewables policy.

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