CSR Blogs

Producing a GRI G4 CSR Report: The First 5 Steps

So, you’re thinking about your company’s next sustainability report, or possibly producing your first one, and you want to make the move to Global Reporting Initiative’s newest standard: G4. Where do you start? What does it take? The following are the first 5 steps I recommend, based on my experience managing UPS’s latest corporate sustainability report (the first Comprehensive report in the U.S., launching July 30) and working on another company’s report at the Core level.

Key Lessons on Getting Social with Business Sustainability

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

“Corporations can take insights from social movements to create authentic sustainability initiatives that inspire consumer participation and propagation.”

How Infographics Add Meaning to Sustainability Communications

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

How Secure Is Your Cyber?

It was wonderful to reconnect recently with Cecily Joseph, VP, Corporate Responsibility & Chief Diversity Officer at Symantec Corporation and hear about a fabulous new initiative that I was very impressed with. And let's face it, you know that I don’t get impressed all that easily. The program is an inspired combination of meeting an array of social needs, supporting Symantec's business, building and consolidating meaningful social partnerships and engaging employees.

Relational Skills: The Secret Sauce for Business Leadership

The definition of business leadership has changed, a lot, since the 1950s. The fact that there are many more women in leadership positions these days is rightly getting plenty of coverage now. But, beyond celebrating that women are bringing “it” to the table, what “it” is has yet to be been given its full due.

Feeding the Hungry at Panera Bread

Not by coincidence, I’m blogging today from a Panera Bread cafe near my home in Bethesda, MD. The atmosphere is pleasant, the people are friendly, the wi-fi is reliable and the food is pretty good. (I have a weak spot for the shortbread cookies.) But, as I learned recently, there’s more to this company than meets the eye of a casual visitor.

Symantec Invest $2 Million To Tackle Youth Unemployment

If you are going to launch a new CSR initiative then having one of the most powerful and well-known politicians in the world standing next you may just help get it noticed.

Former US Secretary of State, Hillary Clinton, recently announced the new pilot programme called Symantec Cyber Career Connection (SC3) at the Clinton Global Initiative America Meeting in Denver.

Make Your Program As Popular As Disney’s Frozen

Don’t Leave Your Baggage Unattended: Corporate Responsibility Lessons from a Frequent Flyer

As much as I try to telework to minimize our firm’s environmental footprint, there are times when I just have to travel to meet client needs.  So I fly.  A lot.  I can, like most frequent flyers, recite the safety briefing from memory.  On a recent trip, it occurred to me there are gems of wisdom in that briefing that we can apply to the world of corporate responsibility, if we look at them creatively. 

Should Nonprofits Take Donations in Bitcoin? Maybe

Today on CauseTalk Radio, Megan and I talk to David J. Neff, an author and consultant, about the thing we've all heard of, but know nothing about: Bitcoin.

How Social Media for Sustainability is Revolutionizing Communications

Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with.

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos

Hack your hospital marketing

Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the book and transaction. It sounds ridiculous. Fortunately for us, Amazon.com has taken great care to create a single, consistent digital experience on one website from start to finish.

14 Twitter Chat Pro Tips

Twitter is a wonderfully accessible and democratising platform that lends itself perfectly to engaging in CSR and Sustainability stakeholder conversations. The audience of available agenda related professionals, brands, NGOs and enthusiasts is breath-taking in scope and also accessibility.

Is Pharma missing out by not tapping NPs and PAs?

Zoe Dunn, principal of Hale Advisors, says that Pharma companies can find better ways to communicate with nurse practitioners and physicians assistants. “These important healthcare professionals receive very little time and energy from the pharmaceutical industry, yet they are prescribers in most states and of most medication, and more often than not, spend much more time with patients than doctors,” says Dunn. “They need patient education materials, updates on research and insights, and a voice in achieving better health outcomes. We need to hear from them as well.

CSR & Sustainability Communications 101: How to Get the Most Out of LinkedIn Groups

LinkedIn Groups are an often overlooked tool to build expertise, position brands and increase audience reach for companies and individuals alike. We thought we would share some learning and tips from our experience so far:

Pharmaceutical Industry Predictions for 2014

By Zoe Dunn

Well, it’s been a disappointing conclusion to the year from a Pharma perspective: Plan B doesn’t work if you weigh more than 175 pounds, lowering LDL isn’t as effective as we thought, and the FDA is coming down on 23 & Me, shuttering it until it completes a medical device application. What all this says to me is that with innovation comes risk: risk that you might not succeed, and risk that raising the bar might increase your level of scrutiny. It doesn’t rain on my parade, though – we keep pushing for innovation at every turn.

Developers, Marketers Relieved Over FDA Guidance on Mobile Medical Apps

By Nancy Meyer

Now that the U.S. Food & Drug Administration (FDA) has issued its final guidance on how it will regulate health-related smartphone applications, the marketing and developer community have heaved a collective sigh of relief.

How Can Pharma Tap this Cool Gaming Trend?

By Zoe Dunn

We’ve written about how pharma can apply gamification to engage consumers and engender brand loyalty. Now a new hot trend has emerged that takes gaming across platforms.

If you haven’t yet played Cheetos’ Cheetahpult game, check it out: http://www.youtube.com/cheetos on your desktop/laptop, then follow the directions to calibrate your smartphone as the remote controller.

Should pharma abandon social media?

By Zoe Dunn, principal, Hale Advisors

Not only do I like Brand X, I LOVE it. I LOVE it so much that all I want to do is sing from the rooftops, shout from the mountains, and take out a full-page ad in The New York Times. I tell everyone on my Facebook page that they have to buy Brand X right now. I tweet that Brand X has changed my life, that it will change yours too, that my followers should follow Brand X’s hashtag right away! But, most importantly, I set up a Pinterest page to share other themes that remind me of Brand X, maybe other brands too.

Shared Value: Business Opportunity

DAVID CONNOR 

Michael Porter knows his stuff. He’s a professor at Harvard and widely respected author on strategic thinking in business, especially of multiple books with ‘Competitive’ in the title.  More importantly though is his attention to the less traditional side of competitive business, my side, the good side.

The capitalist system is under siege.

Why CSR Budgets are Wasted ... and what to do about it.

Most CSR Budgets are wasted. That’s right, I make my living from CSR, and I think that organisations are pouring money down the drain when it comes to CSR.

In case it isn’t already obvious, I’m going with a poker analogy on this one. Apologies in advance – the analogy is going to get stretched quite thin.

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