Michael Porter knows his stuff. He’s a professor at Harvard and widely respected author on strategic thinking in business, especially of multiple books with ‘Competitive’ in the title. More importantly though is his attention to the less traditional side of competitive business, my side, the good side.
Content&Calm, the award-winning children’s travel product brand has announced a three-year partnership with CLIC Sargent, the UK’s leading cancer charity for children and young people in an innovative cause-related marketing partnership masterminded by Ethical Goods.
If the Internet is a “series of tubes,” how do you push ahead of a clog? Search Engine Optimization.
Google recently announced significant changes to their search engine optimization, cutely named Penguin 2.0, aiming to make search results more accurate and dissuade use of what is often termed “black hat” SEO techniques. There are many aspects to this announcement that target press releases.
Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email.
These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.
This just in: another example of a Pharma company trying to use social media in a responsible way and being undermined by shifting technology – meta tags where you don’t expect them. You can read about it here.
We’ve blogged here about something called integrated reporting, which would merge financial reporting (which public corporations are already required to do) with sustainability reporting (which only some companies do).
What we’ve missed – until now – is the need to brand this transformation.
When Beth Bengtson and Zoe Dunn signed on Hale Advisors to sponsor a local One Billion Rising event in February 2013 to raise awareness and end violence against women, little did they know just how much their services would be needed.
Because Hale Advisors is a women-owned business, Beth and Zoe believe the company has a responsibility to empower women. They honor this commitment by not only donating 1% of company gross revenues each year to a local and an international charity, but also by putting those dollars to work for positive change.
Bill Shireman explains to Nick Aster, the founder of Triple Pundit, the role that activist groups have in putting a spotlight on issues that might not get enough attention. The activist and the business community often get stuck in the conflict and can't see any common ground.
What a great conference – some of the most consistently thoughtful content I have seen in one place in a long time. There was so much great content that it made for very long days (I believe our brains shut down after a while, which is a shame).
Hale Advisors recently marked our two-year anniversary as a women-owned and operated healthcare marketing and communications consultancy.
At a celebratory luncheon with team members, company founders Beth Bengtson and Zoe Dunn attributed Hale Advisors’ steady growth to our focus on evolving a values-driven business through healthy practices for all our team members, our families, and our communities – clients, local charities, and women throughout the world.
The global communications network Havas Media has just published its Meaningful Brands Index for 2013. The Index is part of Havas Media’s wider programme, Meaningful Brands, which sees social capital as the key to top market performance
The index seeks to “create shared value for brands and communities” and analyse the “connections brands have with our quality of life and wellbeing.” According to Havas, the emphasis on consumer connection plays out in the numbers: their Meaningful Brands outperform the stock market by 120%.
The North Atlantic fin whale is the largest mammal in the world after the blue whale and considered to be verging on extinction. Environmental campaigners recently revealed that the meat from such endangered whales caught off Iceland by the company, Hvalur hf – “Whale Ltd” – was being sold in Japan as upmarket dog treats. Michinoku Farm, a company based in Tokyo, was producing chews made from North Atlantic fin whales, marketing them as “low calorie, low fat, high protein” and suitable for dogs that are allergic to other meats.
As much as I try to telework to minimize our firm’s environmental footprint, there are times when I just have to travel to meet client needs. So I fly. A lot. I can, like most frequent flyers, recite the safety briefing from memory. On a recent trip, it occurred to me there are gems of wisdom in that briefing that we can apply to the world of corporate responsibility, if we look at them creatively.
“Don’t Leave Your Baggage Unattended” - You often hear this announcement in the holding room, before boarding.
Sustainability reporting is harder than it looks. Companies new to reporting often pick up the reports of competitors, suppliers, or customers and think, “Well, that’s not rocket science. We already have a corporate brochure and a website. We’ll just add some ‘sustainability facts’ to that stuff and we’re good to go.”
Then they produce a report that looks like a corporate brochure mashed up with a website and a data dump, and they wonder why no one is impressed.
Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message.
This morning, an Associated Press Twitter account was hacked, and a false tweet reported explosions in the White House that injured Barack Obama. There’s been no better illustration of the potential impact of social media on the economy than this: