CSR Blogs

Employee Engagement: The New CSR Currency

There has been an evolution of sorts in corporate giving. In the early days, charities sought and corporations gave mostly money. As corporations and charities became more accustomed to working together, product donations came into the mix. Today we are seeing the next phase of corporate and charitable in the form of volunteerism.

ACCP and the Southeastern Council of Foundations held a joint meeting in April to talk about Employee Engagement. It was a great meeting, the first of many we hope to do with our friends at SECF. Speakers from Points of Light, Accenture, Tyson, UPS, and...

#ASIMO2015 Recap: What Does a Humanoid Robot Do With a Day in NYC?

Visit the big Apple with @ASIMO http://youtu.be/FShZddlsjkA  What famous sites do you see? #ASIMO2015 #robotics - @3BLMedia (tweet)

Recently, Honda took its humanoid robot, ASIMO to the streets of New York City – a city of dreams. Since ASIMO’s introduction in 2000, Honda has made impressive advancements in robots, even inspiring technology improved to other products.  From the ability to climb stairs, balance on one leg and pour a cup of water, ASIMO innovators...

Sustainability as a Business Paying off Big, Says Conference Board Study

Anyone who has doubts about the ability of the “sustainable” label to drive sales and profits for multinational corporations should take a look at new research about to be released by The Conference Board.

While revenue growth among companies in the S&P Global 100 Index averaged 15 percent over the past four years, sales of sustainable products and services grew 91 percent -- six times as fast, according to a study revealed at the Sustainability Summit in New York Tuesday.

“There isn’t really a sustainable product. It’s about having environment advantages over the...

May 12th Social Tools Summit, Join Us!

Each week, I am asked what social media tools we recommend at 3BL Media. This is a hard question for me to answer. There are SO MANY options out there.

I can only respond to these questions with more questions. I may suggest explore a tool here or there, but no response is definitive – you MUST get this tool! There are thousands of options – some claim to meet all of your needs, others are so specialized that it can be hard to imagine WHO finds the tool useful or who can afford such a solution.

On May 12th, I will be in Boston attending the Social Tools Summit conference....

Big and Small Companies Mount Rapid CSR Response to Nepal Quake

Two global social media giants acted quickly to render aid to the victims of Saturday’s killer earthquake in Nepal while a little known translation service vowed to eliminate language as a barrier for rescue workers.

Google has an impressive record of deploying its Person Finder tool in the wake of natural disasters, like Saturday’s killer earthquake in Nepal.

Facebook, too, demonstrated its global scale and hyper-local reach through its new...

Are You Ready to be Next in Line?

Business Dictionary defines succession planning as: Identification and development of potential successors for key positions in an organization, through a systematic evaluation process and training.

That definition implies that someone identifies those in line for leadership and puts them on a leadership path. Nice to be chosen, but the question then becomes: Are there ways to put yourself on that path? We will get to what I think the answer is to that in a moment.

In the...

Reviewing Harold Burson’s 1973 CSR Speech

Celebrity sightings are part of daily life in New York City.

I saw Richard Gere shooting a movie near Grand Central Terminal a few weeks back.

Queen Latifah was in the house at Tuesday night’s Stevie Wonder concert.

But my most impactful brush with fame in recent days happened before the start of an energy industry breakfast when 94-year-old Harold Burson took the time to chat one-on-one and share some history about corporate social responsibility.

Burson, described by PR Week as “the century's most influential PR figure," showed no sign of his age when I...

Numerically Literate Comms Pros Should Take This Test

Sharpen those #2 pencils. There’s a new examination rolling out for sustainability professionals interested in formal certification for their skills.

The San Francisco-based Sustainability Accounting Standards Board announced during this week's 3BL Media webinar that early bird registration, at the discounted price of $200, is now open for the inaugural “Fundamentals of Sustainability...

Deadline Approaching for New G4 Sustainability Reporting Guidelines

The clock is ticking for corporations who use the Global Reporting Initiative’s G3 or G31 guidelines.

I've immersed myself in the world of corporate social responsibility (CSR) and sustainability since taking on the CMO role at 3BL Media. While I knew few technical details about sustainability reports prior to February, I've been fortunate that 3BL's clients and partners have provided a fast education on this growing segment of corporate communications.

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Twitter Chat Recap: #HEINEKENBaBW Protecting Our Water Resources

As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.

BTW #HEINEKENBaBW 

...

#HerDay2015 Recap of “Help Change the World by Investing in Women and Girls”

There are millions of women and girls across the globe that live impoverished, subjugated to childhood marriage and domestic violence, and without access to clean water, education, or other things that most take for granted. On Sunday, March 8, 2015, the world celebrated International Women’s Day. And how were all the topics related to such a powerful day connected? Social media.

Working to bring widespread awareness and solutions to these problems, Global Impact introduced the Women and Girl Fund, a high-impact charity that brings together four of the best-in-class charities that...

CVS’s Ban on Cigarettes, P&G’s Focus on Self-Esteem of Adolescent Girls Win Top Honors at PR Week Awards

Campaigns championing health-related causes dominated the prestigious PR Week Awards Thursday in New York City, with CVS Health and Procter & Gamble’s Always brand winning multiple categories.

3BL Media congratulates all the winners and runners-up. Complete list here.

MSLGroup and its account, P&G/Always, won Product Brand Development Campaign of the Year, Cause-Related Campaign of the Year and Best Use...

Celebrating CSR at the 2015 CSR-Nonprofit PR Awards

3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top

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6 Sustainability Managers Tell You What Makes a Good CSR Report

During our Materiality Interview Series, we had the chance to exchange with several Sustainability Managers whose impressive work has been highlighted in our Materiality Matrices e-book. We asked them several questions about their day-to-day missions, the concrete...

Plight of the Unbanked Women in Emerging Markets is Focus of Visa

While there are Chase, TD Bank and Citi branches on virtually every corner in Manhattan, attendees at a United Nations women’s empowerment conference today in New York are being reminded that 2.5 billion people are still unbanked.

The topic of financial inclusion is a theme at the U.S. Chamber of Commerce Foundation’s International Women’s Day Forum.  Several hundred corporate, non-profit and CSR professionals are attending the event.

Douglas Sabo, vice president and head of global corporate philanthropy and responsibility for Visa, said the...

#HerDay2015 (Or why this man has a 'Maiden' name)

In celebration of International Women’s Day, let me tell my story of why I changed my name when I got married. By the way, I’m going to use the ‘F’ word.

Actually, I’m not going to tell much of the story beyond the headlines (you can read a more detailed version on a friend’s blog...

Hashtag Campaign Guide

Whether you are new to Twitter, or an early adopter, Twitter chats and #hashtag campaigns are two great ways to be active on the social network to engage in great conversations with CSR and sustainability professionals, academics, experts and others. Both of these events happen entirely on Twitter, linked with a simple #hashtag, to keep the conversations connected.

Sustainability communications: from the board room to CMO

Ben Cohen and Jerry Greenfield were poster children for corporate social responsibility (CSR) for lots of reasons. The one I remember is brownies.

I shunned other brands for years because Ben & Jerry’s Chocolate Fudge Brownie ice cream used brownies from Greyston’s Bakery in Yonkers, N.Y., a charity that hired needy men and women....

Corporate Speak

Like most of you, I’m often asked what I do for a living.  Do you dread this question as much as I do? I’m deeply passionate about this field and continue to trumpet the important role CSR plays in shaping modern society. However, despite the constant refining of my elevator speech over the years, it seems like an unwieldy concept for some to grasp.

My latest encounter was unavoidable. So began another attempt to explain corporate responsibility and how ACCP supports executives in their efforts to strategically align CSR with their companies’ business priorities. As if on cue, what...

The Unheralded Beauty and Power of Social Capital

What drives you?

This question emerges at key transition points in most career journeys. When that gets nailed down, the world opens up – and a person’s potential impact as a change agent is likely to explode.

So, what has made the difference and brought an ever-increasing sense of purpose to my own work? The combination of writing and connecting via social media with so many different kinds of people from diverse fields with a range of expertise. What a...

Everyday Opportunities for Lifelong Learning

“I will prepare and some day my chance will come.” – Abraham Lincoln

February 12 marked what would have been the 206th birthday of Abraham Lincoln. While his legacy is defined as the President who saved the Union and freed the slaves, what was it in the man himself that enabled him to achieve what, at the time, was a seemingly impossible task?

There are countless books and articles written about Abraham Lincoln. He has been studied for his political acumen, his leadership, his military strategy and his humanity. He is hailed by most as a great American...

Some Reason for Optimism on Climate Change

Not since the ill-fated UN climate talks in Copenhagen in 2009 has there been as much optimism as there is now about curbing the risks of climate change. Government negotiators converged this week in Lima, Peru, to lay the foundation for a possible global climate agreement next year in Paris. Veteran reporter Andrew Revkin has a typically ...

Can Social Media Makes Employees More Productive?

Does Social Media Make Workers More Productive?  According to a study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration within and across enterprises.”

In other words, if employees can access Facebook and Twitter at work, a small amount of time may be lost or wasted, but the overall effect on productivity provides more gains than losses. In fact, MGI estimates that by fully implementing social technologies, companies have an opportunity to raise the productivity of...

What Are the Sustainable Environmental Business Trends for 2015?

Business sustainability is a business improvement mindset that drives changes in the organization to deliver real value for the environment as well as your business.  By anticipating and taking proactive steps to address change in the business world, sustainable businesses are capturing immediate value and establishing themselves as leaders in the industry.  Successful companies are building businesses sustainability strategies to capitalize on trends like the ones presented above.   

Building on this momentum, there are definite areas...

Make 2015 the Year of You

Mark Shamley
President & CEO, ACCP

Sobering headline from an article in the Washington Post: “In 10 Years, Your Job Might Not Exist”. When you consider that many of today’s jobs were unheard of twenty or even ten years ago and that the speed of innovation is increasing at warp speed, it is almost a foregone conclusion that the skills needed for work in the year 2025 will be very different than...

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