CSR Blogs

The End of Garbage

In nature, nothing goes to waste. The excrement of one species (forgive me if you are reading over breakfast) becomes food for another.

Why can’t we design the industrial economy to be like nature?

This isn’t a new idea. During the American Revolution, iron pots were melted down to make armaments. I take notes with a pen made out of recycled bottles. The gospel of “natural capitalism” or “cradle to cradle” has been spread by  such pioneering...

Little Known Ways to Do Social Media for Sustainability Communications

Sustainability and social media together offer a refreshing and innovative approach to business.  But, can social media be a catalyst for green businesses?

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling is the ...

You May Lead, But Do You Influence?

Who are the leaders in corporate sustainability? When you hear that question, do you think of an individual or a brand name? The average business-aware person would likely spout brand names like Unilever or Coca Cola, given the coverage they get for various sustainability related practices. But, does knowing that these corporations “lead” mean they also influence others in learning and furthering sustainability in the broader sense? Not necessarily.

Individuals have much more power to influence....

More Barn: Neil Young and CSR Leadership

“I once went down to Neil’s ranch and he rowed me out into the middle of the lake—putting my life in his hands once again. He waved at someone invisible and music started to play, in the countryside. I realized Neil had his house wired as the left speaker, and his barn wired as the right speaker. And Elliot Mazer, his engineer, said ‘How is it?’ And Neil shouted back . . . ‘More Barn!’” —Graham Nash, talking about how Neil Young first played him Harvest...

Search Engine Optima-Panda, errr…Penguin…-zation

Even if search engine optimization (SEO) is not a task that occupies a line in your job description, it is helpful for your entire team to have each person (at least a little) aware of what SEO is, and the havoc Google can wreak upon your website.

Google is always tweaking their algorithms to enhance the search experience for users. When Google first began to dominate the search industry, their algorithms were formulaic and made SEO for websites an easy skill to master. But that is no longer the case. As Google continues to refine their algorithms (probably at least 5 times while you are reading this), SEO has evolved into a much more sophisticated creature.

6 Criteria for Selecting a CSR Consultant

As companies  embed corporate social responsibility into their businesses, the value of working with CSR consultants isn’t always clear.

In many cases, companies don’t need to hire outside consultants. For example, if you understand your company’s social purpose, your communications team should be able to get the...

A New Era of Collaboration and Innovation for GRI

GRI this month welcomes a new Chief Executive, Michael Meehan

GRI's announcement states:

Mr. Meehan’s appointment comes at a crucial juncture for GRI and for sustainability disclosures. In an evolving sustainability reporting landscape, Mr. Meehan will lead GRI in working with new methodologies such as those on natural...

Producing a GRI G4 CSR Report: The First 5 Steps

So, you’re thinking about your company’s next sustainability report, or possibly producing your first one, and you want to make the move to Global Reporting Initiative’s newest standard: G4. Where do you start? What does it take? The following are the first 5 steps I recommend, based on my experience managing UPS’s latest corporate sustainability report (the first Comprehensive report in the U.S., launching July 30) and working on another company’s report at the Core level.

1....

Key Lessons on Getting Social with Business Sustainability

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

“Corporations can take insights from social movements to create authentic sustainability initiatives that inspire consumer participation and propagation.”

This was an introductory to a recent GreenBiz article, How to Engage Consumers: 5 Lessons from Social Movements.  In this discussion, the author presents a parallel...

How Infographics Add Meaning to Sustainability Communications

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Infographics are visual presentations of information that use the elements of design to display content. Infographics express complex messages to viewers in a way that enhances their comprehension. From a sustainability perspective, this is especially important. Part of the challenge is the definition of sustainability. How do you define it? What...

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

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How Secure Is Your Cyber?

It was wonderful to reconnect recently with Cecily Joseph, VP, Corporate Responsibility & Chief Diversity Officer at Symantec Corporation and hear about a fabulous new initiative that I was very impressed with. And let's face it, you know that I don’t get impressed all that easily. The program is an inspired combination of meeting an array of social needs, supporting Symantec's business, building and consolidating meaningful social partnerships and engaging employees. Roll...

The Coming End of Corporate Charity, and How Companies Should Prepare

The end of corporations giving money to charities and getting nothing in return is close at hand.

As the pressure to quantify all results intensifies, businesses are finding that the most meaningful social change happens when they stick to the business of business. This is evident in the way corporate social responsibility has evolved. Once primarily a vehicle for corporate philanthropy, CSR as it is practiced today usually consists of...

Relational Skills: The Secret Sauce for Business Leadership

The definition of business leadership has changed, a lot, since the 1950s. The fact that there are many more women in leadership positions these days is rightly getting plenty of coverage now. But, beyond celebrating that women are bringing “it” to the table, what “it” is has yet to be been given its full due.

What I’m talking about are relational skills and traits. Things like practicing...

Feeding the Hungry at Panera Bread

Not by coincidence, I’m blogging today from a Panera Bread cafe near my home in Bethesda, MD. The atmosphere is pleasant, the people are friendly, the wi-fi is reliable and the food is pretty good. (I have a weak spot for the shortbread cookies.) But, as I learned recently, there’s more to this company than meets the eye of a casual visitor.

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Symantec Invest $2 Million To Tackle Youth Unemployment

If you are going to launch a new CSR initiative then having one of the most powerful and well-known politicians in the world standing next you may just help get it noticed.

Former US Secretary of State, Hillary Clinton, recently announced the new pilot programme called Symantec Cyber Career Connection (SC3) at the Clinton Global Initiative America Meeting in Denver.

The programme aims to address youth unemployment through

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Make Your Program As Popular As Disney’s Frozen

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Don’t Leave Your Baggage Unattended: Corporate Responsibility Lessons from a Frequent Flyer

As much as I try to telework to minimize our firm’s environmental footprint, there are times when I just have to travel to meet client needs.  So I fly.  A lot.  I can, like most frequent flyers, recite the safety briefing from memory.  On a recent trip, it occurred to me there are gems of wisdom in that briefing that we can apply to the world of corporate responsibility, if we look at them creatively. 

Don’t Leave Your Baggage Unattended” - You often hear this announcement in the holding...

Should Nonprofits Take Donations in Bitcoin? Maybe

Today on CauseTalk Radio, Megan and I talk to David J. Neff, an author and consultant, about the thing we've all heard of, but know nothing about: Bitcoin.

The author of a recent report on the disruptive impact of digital currency, David makes the case for Bitcoin. What should nonprofits know about Bitcoin and its potential impact? What are...

How Social Media for Sustainability is Revolutionizing Communications

Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with. And, many thought the product would just be a passing trend and Apple would fall flat on its face.  Yet, Apple saw a unique need for this item to fill and they created a new market based on this visionary concept.  Now, it’s easy today to see that there is a huge market and...

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos

Hack your hospital marketing

Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the book and transaction. It sounds ridiculous. Fortunately for us, Amazon.com has taken great care to create a single, consistent digital experience on one website from start to finish.

It’s a different story in the healthcare space. For years,...

14 Twitter Chat Pro Tips

Twitter is a wonderfully accessible and democratising platform that lends itself perfectly to engaging in CSR and Sustainability stakeholder conversations. The audience of available agenda related professionals, brands, NGOs and enthusiasts is breath-taking in scope and also accessibility.

One increasingly important opportunity that Twitter provides is the Twitter Chat. You can corral an audience around a specific theme for a focused amount of time (usually 60 minutes) by using only a hashtag (#). It’s not a given that you’ll get people turning up, that of course takes effort to...

Is Pharma missing out by not tapping NPs and PAs?

Zoe Dunn, principal of Hale Advisors, says that Pharma companies can find better ways to communicate with nurse practitioners and physicians assistants. “These important healthcare professionals receive very little time and energy from the pharmaceutical industry, yet they are prescribers in most states and of most medication, and more often than not, spend much more time with patients than doctors,” says Dunn. “They need patient education materials, updates on research and insights, and a voice in achieving better health outcomes. We need to hear from them as well. Pharma needs to find...

CSR & Sustainability Communications 101: How to Get the Most Out of LinkedIn Groups

LinkedIn Groups are an often overlooked tool to build expertise, position brands and increase audience reach for companies and individuals alike. We thought we would share some learning and tips from our experience so far:

3BL Media actually manages two Groups. The main 3BL Media Group (2000 members) is aimed at the professional corporate CSR / sustainability communicators community. We also manage the Justmeans Group (...

Pharmaceutical Industry Predictions for 2014

By Zoe Dunn

Well, it’s been a disappointing conclusion to the year from a Pharma perspective: Plan B doesn’t work if you weigh more than 175 pounds, lowering LDL isn’t as effective as we thought, and the FDA is coming down on 23 & Me, shuttering it until it completes a medical device application. What all this says to me is that with innovation comes risk: risk that you might not succeed, and risk that raising the bar might increase your level of scrutiny. It doesn’t rain on my parade, though – we keep pushing for innovation at every turn.

Where will we net out for 2014...

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