Pharma Executive Magazine's blog

Advancing Pharma's Social Media Listening Analytics

Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according to a report from IDC Health Insights.

The pharmaceutical industry still lags other industries in spending on outbound social media...

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