Corporate America honors fallen soldiers, supports veterans

Corporate America honors fallen soldiers, supports veterans

On this Memorial Day, we salute the men and women whose lives were lost while serving in the U.S. armed forced.

To the fathers, mothers, wives, husbands, partners, children, grandchildren and friends whose loved one did not come home from military service, please accept our condolences for your loss and our gratitude for your loved ones' sacrifice.

Memorial Day should not be confused with Veterans Day, celebrated in November.

Yet it is hard not to draw contrasts between those who died on the battlefield and those who returned home with scars, both mental and physical.

We would like to use this occasion, and will do it again on Nov. 11, to salute the growing list of companies with corporate citizenship programs aimed at hiring and supporting U.S. military veterans. Among them:

  • AT&T doubled its military hiring commitment, announcing plans on May 5 to hire an additional 10,000 veterans for a total of 20,000 by 2020.
  • Booz Allen Hamilton employees recently laid wreaths at seven military cemeteries with Wreaths Across America to honor service members.  Twenty-nine percent of the firm’s workforce are veterans.
  • Cisco Systems Inc. is tapping into its $10 million Joining Forces cyber scholarship program to train at least 1,000 veterans over the next two years. Beyond veterans, others targeted in the career training initiative are women in tech and early careerists.
  • Sodexo has developed professional workshops to help veterans develop business and leadership skills needed for biomedical and healthcare technology management careers.  The nonprofit Medisend is partnered with Sodexo for the initiative.
  • MGM Resorts partners with American Airlines and the USO to host the annual “Salute to the Troops” VIP weekend for wounded warriors at the Mirage in Las Vegas.
  • JPMorgan Chase co-founded the Veteran Jobs Mission, a coalition of more than 200 companies aiming to hire 1 million vets.  The bank has also earmarked $20 million to employ, house and educate veterans.
  • Time Warner Cable produced a poignant video profile of an employee who had become homeless following a tour in the Navy.  The company, which was recently acquired by Charter Communications.

The 3BL Media team is proud to work alongside such a strong corps of patriotic, compassionate clients that understand the skills and dedication military veterans can bring to their companies. As we remember the fallen today, we strive for peace, and for better lives for our military veterans.  

(Photo credit: Booz Allen Hamilton)