Is Pharma missing out by not tapping NPs and PAs?

Is Pharma missing out by not tapping NPs and PAs?

Zoe Dunn, principal of Hale Advisors, says that Pharma companies can find better ways to communicate with nurse practitioners and physicians assistants. “These important healthcare professionals receive very little time and energy from the pharmaceutical industry, yet they are prescribers in most states and of most medication, and more often than not, spend much more time with patients than doctors,” says Dunn. “They need patient education materials, updates on research and insights, and a voice in achieving better health outcomes. We need to hear from them as well. Pharma needs to find better channels for these communications, perhaps using professional and personal digital tools.”

These are just some of Zoe’s insights, offered in PM360’s predictions for 2014.

Read the full story, The Year Ahead: Trends, Burning Issues, and Keys to Success, on PM360’s website, and also Hale Advisors’ pharmaceutical industry predictions for 2014

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