Best Cause Marketing Campaigns of 2012
By JOE WATERS
I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.
Below are my top picks (although I have an expanded list here on Pinterest). Each link will take you to either a post I wrote on the program or to a pin on Pinterest. Remember, when you click on the image on Pinterest you can get the backstory behind the program.
What were your favorite cause marketing campaigns of 2012? Leave a comment or use the hashtag #bestcause12 to let me know!
Best Point-of-Sale Program: Share Our Strength & Shake Shack
Best Purchase-Triggered Program: Team USA & Raise Our Flag
Best QR Code Program: Planned Parenthood Where Did You Wear It?
Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation
Best Employee Program: Container Store We Stand For
Best Location-Based Program: Lexus Check-in for Charity
Best Social Media Program: Luckie + Company’s Photo Tribute To Elf to Support Children’s Charities
Best Message Promotion Program: Hot Wheels Don’t Drink & Drive Key Chain
Best Cause Product Progam: Rescue One Aids Family of Fallen Firefighter
Best Product Donation Program: Hanes & Salvation Army Sock Drive on Skid Row
Best Mobile Program: Saucony Run4Good
Unfortunately, some cause marketing campaigns bombed this year. Check out my Pinterest board on Bad Cause Marketing.
Beginning last fall, I created holiday boards for cause marketing campaigns. This was a lot of fun! Here are my top picks for each holiday.
Best Pinktober Program: Pantene’s Beautiful Lengths for American Cancer Society
Best Halloween Program: American Red Cross Go Bag!
Best Veterans Day Program: Jersey Mike’s Wreath’s Across America
Best Thanksgiving Day Program: Campbell’s Soup Pin It to Help Fight Hunger
Best Christmas Program: Macy’s Believe for Make-a-Wish
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders.
This post originally appeared on Selfish Giving. Posted with permission of the author.