How Infographics Add Meaning to Sustainability Communications

How Infographics Add Meaning to Sustainability Communications

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Infographics are visual presentations of information that use the elements of design to display content. Infographics express complex messages to viewers in a way that enhances their comprehension. From a sustainability perspective, this is especially important. Part of the challenge is the definition of sustainability. How do you define it? What does sustainability mean to an organization or industry? 

Infographics help contextualize sustainability concepts of energy efficiency, waste management, fair trade, and other related information that hopefully inspires us to eco action.

The post, 120 Sustainability Report Infographics, by Elaine Cohen shares best practices of infographics in sustainability reporting. Including, "the most popular, are the ones that summarize performance highlights across a range of metrics, hoping that adding a few icons to the numbers will make the numbers more palatable. Then there are those infographics that turn simple graphs into works of art - so fifty thousand people becomes lots of little talking heads all across the page, or $50,000 becomes loads of little money bags. Other popular graphics are used to show the supply chain, or the value chain, in a cool way. Then there are infographics that tell stories, supporting case studies in reports, or trying to. Finally, there are infographics that do nothing more than add color to a page or highlight a number or two in big and bright colors.” Read and view the lovely inforgraphics Elaine mentions here. 

There is growing power in visual storytelling. As Iliyana Stareva   points out in her post, How to Become a Break Through Storyteller [Infographic].  "We live in an attention and information overload economy; we don’t know how to deal with this huge mass of information, which is why attention is now the main currency.”  

Infographics capture that attention and communicate sustainability concepts quickly and in meaningful ways.  How is your organization using visual storytelling to advance the sustainability conversation?  

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie Urlaub now consults and advises clients on purpose driven stakeholder communications in the social space. She is the Founder of the Taiga Company.

This Post originally appeared on the Taiga Company Blog. Distributed with permission of the author. 

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie Urlaub now consults and advises clients on purpose driven stakeholder communications in the social space. She is the Founder of the Taiga Company.

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