Little Known Ways to Do Social Media for Sustainability Communications
Sustainability and social media together offer a refreshing and innovative approach to business. But, can social media be a catalyst for green businesses?
The path of business sustainability is a journey. And what makes up a journey? Experiences. As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand. However, what is compelling is the expression of how an individual or a company embraces those sustainability concepts to deliver results. We're all captivated by the unique sustainability experiences but equally important is its delivery and expression. Social media has proven to be an innovative and effective way to address two of the biggest hurdles around sustainability: defining what it is and providing the means and channels for sharing sustainability experiences.
The keys to social media success? Listening, engaging, and collectively advancing the sustainability conversation. As the role of social media shares similar values to sustainability: authenticity, transparency, and engagement we offer the following resources as a guide to help create your social media engagement and sustainability story telling.
- Five Quick Social Media for Sustainability Tips
- What Social Media for Sustainability Communications Is and Is Not
- 10 FAQ on Social Media for Sustainability Communications
- Are Social Media Relationships Real?
- Social Media Mistakes to Avoid for Improved Sustainability Communications
This post originally appeared on the Taiga Company Blog. Distributed with permission of the author.