Why the Future of Mining Depends on Social Change
“CSR represents mining companies of the future. The mining industry, more than any other, is aware of the problems more than other industries and understands the impacts of the past.” –Wes Hanson, President and CEO of Noront Resources Ltd.
From March 4th – March 7th the world’s largest annual gathering of people, companies and organizations connected with mineral exploration will take place in Toronto at the Prospectors and Developers Association of Canada’s Annual International Convention, Trade Show and Investors Exchange. CSR will be front and center at PDAC’s third Annual CSR Event Series.
This week, I reviewed the CSR Event Series program and had the opportunity to connect with some of the people who will be participating in the series. Although PDAC hasn’t defined a CSR theme, my conversations revealed a common thread: how companies in the mineral exploration and development industry can help solve social problems in a way that is also good for business.
How can mining companies improve education, health care and access to social service to create a better quality of life for people impacted by mining operations? How will doing this help support business objectives, including securing financing and regulatory approvals, increasing access to qualified employees, and reducing the risk of work stoppages and other disruptions? What are the most appropriate and effective ways to communicate with stakeholders? How will business and social outcomes be measured? These are the questions that should both be debated in the CSR Series and be on the minds of everyone attending PDAC this year.
Mining companies face particular challenges. One is the perception (and often the reality) of operating with a social double-standard. Even with last year’s endorsement of the Guiding Principles on Business and Human Rights by the UN Human Rights Council, many mining companies still operate very differently in developing countries than in North America and Australia.
First, mining companies need to establish trust with the local communities that are stakeholders in their operations. There are positive signs that mining companies are starting to understand that they have a particularly important social purpose and to change their behavior.
Dr. R. Anthony Hodge, President of the International Council on Mining and Metals believes that times have changed. One of ICMM’s Council members recently pointed out that the greatest insurance policy that his company had was community trust. “Generating this kind of trust is not possible through following the kind of paternalistic approach that characterized the industry only a few decades ago. Progressive mining companies see themselves as a member of the community – a cog in the wheel – not even the dominant member,” says Dr. Hodge.
By focusing on sustainable prosperity Goldcorp has started to see returns on its social investments. According to Dina Aloi, Goldcorp’s Vice President of CSR from 2002 to 2009, the company increased school enrolment in the six nearby communities around its Marlin mine in Guatemala by 82%. In addition, she says the company has expanded access and quality of healthcare, introduced vocational training, put a priority on local business development, and established more respect for human rights, including Indigenous rights. These positive social outcomes will likely generate more trust for Goldcorp at a local level and contribute to the company’s broader business objectives.
Barrick Gold Corporation has found that multi-stakeholder partnerships, involving local governments, communities, and NGOs, can ensure that longer-term, sustainable solutions are put in place. “At our current project in the Dominican Republic, Barrick was the catalyst in bringing together local communities, NGOs, municipal authorities, and the Canadian Embassy, to discuss, prioritize, and ultimately decide by community vote, what the communities wanted done with the funds they will start receiving once the mine starts full operations,” says Peter Sinclair, Vice President, Corporate Social Responsibility, Barrick Gold Corporation. Sinclair observes that through this process, Barrick has forged new relationships within the community, found renewed trust among local stakeholders, and perhaps not surprisingly, feels more confident about the state of its social license to operate as a result.
Although Noront Resources is a much smaller company than Goldcorp and Barrick, its Mikewa Portal could be a game-changer. Mikawa is a web-based approach to fostering respectful, responsible, and knowledgeable dialogue between the company and the communities surrounding its projects in Northern Ontario. “Mikawa provides an overview of the mining project, in simple terms and visual graphics for people who are not technical and provides wonderful commentary by First Nations people describing the importance of the lands and what kind of challenges they have faced in growing up – suicide, drug abuse, the residential school system – it provides a wonderful exchange of information,” says CEO Hanson. The company believes that through open dialogue, effective communication and mutual understanding, they can take the first steps to maintaining relationships in good faith as needed to create shared value.
“It’s leadership of a different sort, very powerful but inclusive and collaborative in nature, not domineering,” says ICMM president Hodge,“Let’s not be naive though,” he adds. “In our industry as in others, there are leaders, those who are happy to follow, and a minority of avoiders who strongly resist.”
The business value of solving social problems goes beyond local communities. It can also help mining corporations reduce financial risk and gain access to financing.
According to Jim McArdle, Senior Vice President & Secretary, Corporate Affairs, Export Development Canada, “As a financial institution, we interact with a range of companies working in challenging areas. The ones that are most successful are those which undertake a broad analysis of their risk issues and proactively manage that risk, whether it be financial risk or CSR risk. In the CSR sphere, these companies invest in enhanced strategies and activities to ensure positive environmental and social outcomes, such as high levels of engagement with local communities, or a long-term plan for reducing their environmental footprint. Bottom line: good CSR practices make for better companies, as well as better balance sheets.”
“For human kind to walk more lightly on the earth – and to achieve the kind of poverty reduction that is needed across the world, we need more efficient services but regardless of that efficiency – at the heart of them – are the metals and minerals that are mined,” says Hodge.
Mining companies ought to be social change leaders. I look forward to attending PDAC this year and to reporting back on the degree to which this industry is activating its social purpose.
Follow Paul on Twitter at paulatimpakt.
Paul Klein founded Impakt in 2001 to help corporations become social purpose leaders and is considered a pioneer in the areas of corporate social responsibility.
Paul has helped Fortune 500 companies and other large corporations including BC Hydro, Canada Post, The Co-operators, De Beers, Hain-Celestial, Home Depot Canada, McKesson, Nestlé-Purina, National Bank, Petro-Canada, Pfizer, RONA, Shoppers Drug Mart, Starbucks, sanofi-aventis, and 3M to improve the value of their social purpose programs. Paul has also helped many leading non-profit organizations to build shared value partnerships with corporations.
Paul is a regular contributor to Forbes, has served on the Advisory Council of the Queen’s School of Business, and has been a featured speaker for organizations including the Aboriginal Human Resource Council of Canada, Association of Canadian Advertisers, Conference Board of Canada, Canadian Business and Community Partnership Forum, Canadian Stewardship Conference, and the Sponsorship Marketing Council of Canada.
Paul is regularly featured in the media as a corporate social responsibility source, was included in the Globe and Mail’s 2011 Leading Thinkers Series, and was recognized as one of America’s Top 100 Thought Leaders in Trustworthy Business Behavior.