CSR Blogs

Havas Media Publishes its Meaningful Brands Index 2013

The global communications network Havas Media has just published its Meaningful Brands Index for 2013. The Index is part of Havas Media’s wider programme, Meaningful Brands, which sees social capital as the key to top market performance

The index seeks to “create shared value for brands and communities” and analyse the “connections brands have with our quality of life and wellbeing.” According to Havas, the emphasis on consumer connection plays out in the numbers: their Meaningful Brands outperform the stock market by 120%.

Meat of Endangered Whales Used in Japanese Dog Treats

The North Atlantic fin whale is the largest mammal in the world after the blue whale and considered to be verging on extinction. Environmental campaigners recently revealed that the meat from such endangered whales caught off Iceland by the company, Hvalur hf – “Whale Ltd” – was being sold in Japan as upmarket dog treats. Michinoku Farm, a company based in Tokyo, was producing chews made from North Atlantic fin whales, marketing them as “low calorie, low fat, high protein” and suitable for dogs that are allergic to other meats.

Don’t Leave Your Baggage Unattended: Corporate Responsibility Lessons from a Frequent Flyer

As much as I try to telework to minimize our firm’s environmental footprint, there are times when I just have to travel to meet client needs.  So I fly.  A lot.  I can, like most frequent flyers, recite the safety briefing from memory.  On a recent trip, it occurred to me there are gems of wisdom in that briefing that we can apply to the world of corporate responsibility, if we look at them creatively. 

Don’t Leave Your Baggage Unattended” - You often hear this announcement in the holding room, before boarding.

The Iceberg, Not the Sailboat

Sustainability reporting is harder than it looks. Companies new to reporting often pick up the reports of competitors, suppliers, or customers and think, “Well, that’s not rocket science. We already have a corporate brochure and a website. We’ll just add some ‘sustainability facts’ to that stuff and we’re good to go.”

Then they produce a report that looks like a corporate brochure mashed up with a website and a data dump, and they wonder why no one is impressed.

Pharmaceuticals & the Poor

"Just another corporate easing their conscience & buying charity silence?”

Authenticity and Engagement: Keys to Effective Social Media Engagement with Stakeholders

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message.

The White House Blip: Would Ethical Standards be Helpful?

CELESA HORVATH 

This morning, an Associated Press Twitter account was hacked, and a false tweet reported explosions in the White House that injured Barack Obama.  There’s been no better illustration of the potential impact of social media on the economy than this:

What I Learned at TEDMED 2013

By Zoe Dunn

What I liked most about TedMed: great physician and patient perspectives.

Social Licence: a Critical Success Factor for Resource Development

CELESA HORVATH

Each year since 2009, the National Bureau of Asian Research (NBR) hosts the Pacific Energy Summit, an invitation-only event that “convenes leaders from government, business, and research to explore innovative solutions to the dual challenges of rising energy demand and climate change.  By bridging the commercial, public, and nonprofit sectors, the Summit informs policy and inspires collaboration to help support sustainable economic development.”  

I have 52 Slaves!

I recently found out that I am responsible for 52 slaves. With a son named Lincoln, that seems like something I should fix, given the other Lincoln's involvement in slavery.

Companies Work to #HelpBoston

Things aren't really back to normal yet here in Boston.  My office was open today, but the streets on two sides of the building are closed.  I went to a new café for lunch because all my favorites are still shut.  My friends who live right at the site of the second bomb - whose apartment a bunch of us were in at the time of Monday's events - are still staying with friends.  The streets around my office, a block from Copley Square, are crowded by oddly quiet.

CSR in Difficult Times

 

Anyone who is in CSR probably thinks that it’s a tough thing to do -  which it is!

But we can all draw inspiration from people who are really doing it tough by trying to get CSR embedded in particularly difficult times. Lebanon is such a place.

 

"Reversing" Cross-Sector Leadership Exchanges

 

By Jeff Raderstrong

Last month, I was lucky enough to attend the White House Forum on Cross-Sector Leadership, which was co-hosted by the InterSector Project. The day was devoted to exploring the need for greater cross-sector collaboration, and how cultivating individual leaders can help bring the sectors closer together.

The Sustainability Party!

With all the talk of restraint to ensure viability of our planet/lifestyles, dour economic forecasts (not just for Greece, Cyprus and a few others in the EU - how's your credit rating UK?) and general feeling that life just won't be as much fun anymore, I think it's time for a Sustainability Party!

What Are The Biggest Challenges to Communicating CSR with Social Media?

Are you planning to develop a social media strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some of the biggest challenges in using social media to communicate sustainability efforts?

In Focus: Oxfam’s Behind the Brands campaign

Interview with the Oxfam policy advisor leading the charity’s latest campaign to drive up sustainability standards among the world’s top food and drinks companies.

In Focus: Oxfam’s Behind the Brands campaign

 

Interview with the Oxfam policy advisor leading the charity’s latest campaign to drive up sustainability standards among the world’s top food and drinks companies.

Charities Need to Increase Overheads

By David Connor

Dan Pallotta: The way we think about charity is wrong

If you work in social enterprise or a charitable organisation make sure you find 18 minutes and 55 seconds to watch the video below.

I’ve seen the link to this video enthusiastically being bounced around the social media world for a few days and I finally managed to squeeze in a watch over lunch today.

Water: Conflict or Cooperation?

World Water Day this year highlights the role of cooperation in managing the many competing needs for the resource, a topic near and dear to Future 500's heart. Demand for water is surging as global population booms and developing economies continue their steady hum.

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