As a teenager, I was obsessed with the 60s. It started with the music—first classic rock like the Beatles and Rolling Stones, but I quickly moved on to the protest songs of the day—Bob Dylan, Joan Baez, Crosby Still Nash and Young, Pete Seeger. From there, it was only a small jump to focus my attention to people like Martin Luther King jr. and groups like the Students for a Democratic Society and the Black Panthers.
That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.
The healthcare sector spends millions of dollars on advertising, but how much of what is being communicated is really being understood?
When one considers that as many as half of all American adults have limited literacy skills and even more—as many as 9 out of 10—have limited health literacy skills, the issue becomes more acute. Numerous studies document a mismatch between patient reading skills and the readability level of health materials.
Never confuse short-cuts (which maximize efficiency) with cutting corners (which is laziness that jeopardizes information integrity and increases risk).
When working with information systems, and just about everything else, there is a natural human desire to get more done with less effort. Some call this working smarter not harder. Others call it maximizing efficiency. I call it going to work every day in the real world.
I’m passionate about my work. It’s rare that this passion creates anger. But, most definitely, that happened last week when I read the EdWeek blog post of Tom Vander Ark, a Venture Capitalist working in the educational space.
During a recent discussion with an executive for a major food producer who manages sustainability programs, we were surprised that the issue of labeling products containing GMOs was off her radar now that California’s Prop 37 was defeated.
In a previous blog I discussed three very different types of solar energy electricity generation; Photo-voltaic (PV), Concentrated Solar Power (CSP) and Solar Updraft chimneys. This blog will deal with a branch of CSP that hasn’t received much attention and hasn’t yet been commercially deployed on a large scale. This could be referred to as non-thermal CSP.
Pilots use them and now doctors do as well. Mission critical is by definition an activity that must not fail. Partial success in such an environment may not be good enough and often has management visibility and even legal consequences.
After placing at the top of his or her pre-med Bachelor level degree and four years of medical school, a period of on-the-job training ensues. After another four or more years as an Intern then Resident, a physician certainly can be deemed to an expert is his or her field.
The sharing economy is really an exciting new development that can and will continue to take on many new forms as innovation continues to broaden our horizons and break down the barriers that once stood in the way of the world becoming more like one big family.
Of course, some companies (like rental companies) have been in the sharing economy business for a long time (without being called that) and are now being updated with new models (and sometimes new players) that leverage the power of technology and social networking.
How will digital health communications change this year? Certainly there’s work to be done on this front. Here are the musings of the Hale Advisors team on where we need to evolve as communicators and the trends to watch.
Future 500 has identified the Top 10 issues that activists and corporations will likely contend with this year. A growing number of consumer and activist groups is working on each issue demanding more sustainable solutions. Corporations need to understand the activist landscape and they need to identify key stakeholders.
Last week, I wrote about the importance of cultural integration and the need for a shared vision to guide the sustainability agenda, particularly through times of leadership change. That made me reflect on how we get to that shared vision: we start with ‘why‘.
In my view, “why?” is one of the most critical questions any organization must ask itself before embarking on a sustainability journey.
“You got me there.” That’s what a vice president of marketing for a global pharmaceutical company told me a few years ago when I asked about the impact of her company’s corporate social responsibility communications. At the time, this company was spending millions every year on communicating its programs.
For years we’ve read that the US faces a looming shortage of nurses. Shortfalls in the hundreds of thousands of nurses are routinely predicted. These predictions have been good for nursing schools, which have used the promise of ample employment opportunities to more than double the number of nursing students over the last 10 years, according to CNN.
Much has changed over the last 20 years for people with cancer. Pat Elliott describes how far things have come for patients while also shedding light on how more improvements are still necessary. With Pat’s permission, I am excerpting an email she shared with Brad Tritle who is one of my co-editors on the upcoming HIMSS book “Engage! Transforming Health Care Through Digital Patient Engagement”. The following is a brief profile of Pat: