CSR Blogs

Deadline Approaching for New G4 Sustainability Reporting Guidelines

The clock is ticking for corporations who use the Global Reporting Initiative’s G3 or G31 guidelines.

I've immersed myself in the world of corporate social responsibility (CSR) and sustainability since taking on the CMO role at 3BL Media. While I knew few technical details about sustainability reports prior to February, I've been fortunate that 3BL's clients and partners have provided a fast education on this growing segment of corporate communications.

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Twitter Chat Recap: #HEINEKENBaBW Protecting Our Water Resources

As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.

BTW #HEINEKENBaBW 

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#HerDay2015 Recap of “Help Change the World by Investing in Women and Girls”

There are millions of women and girls across the globe that live impoverished, subjugated to childhood marriage and domestic violence, and without access to clean water, education, or other things that most take for granted. On Sunday, March 8, 2015, the world celebrated International Women’s Day. And how were all the topics related to such a powerful day connected? Social media.

Working to bring widespread awareness and solutions to these problems, Global Impact introduced the Women and Girl Fund, a high-impact charity that brings together four of the best-in-class charities that...

CVS’s Ban on Cigarettes, P&G’s Focus on Self-Esteem of Adolescent Girls Win Top Honors at PR Week Awards

Campaigns championing health-related causes dominated the prestigious PR Week Awards Thursday in New York City, with CVS Health and Procter & Gamble’s Always brand winning multiple categories.

3BL Media congratulates all the winners and runners-up. Complete list here.

MSLGroup and its account, P&G/Always, won Product Brand Development Campaign of the Year, Cause-Related Campaign of the Year and Best Use...

Celebrating CSR at the 2015 CSR-Nonprofit PR Awards

3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top

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6 Sustainability Managers Tell You What Makes a Good CSR Report

During our Materiality Interview Series, we had the chance to exchange with several Sustainability Managers whose impressive work has been highlighted in our Materiality Matrices e-book. We asked them several questions about their day-to-day missions, the concrete...

Plight of the Unbanked Women in Emerging Markets is Focus of Visa

While there are Chase, TD Bank and Citi branches on virtually every corner in Manhattan, attendees at a United Nations women’s empowerment conference today in New York are being reminded that 2.5 billion people are still unbanked.

The topic of financial inclusion is a theme at the U.S. Chamber of Commerce Foundation’s International Women’s Day Forum.  Several hundred corporate, non-profit and CSR professionals are attending the event.

Douglas Sabo, vice president and head of global corporate philanthropy and responsibility for Visa, said the...

#HerDay2015 (Or why this man has a 'Maiden' name)

In celebration of International Women’s Day, let me tell my story of why I changed my name when I got married. By the way, I’m going to use the ‘F’ word.

Actually, I’m not going to tell much of the story beyond the headlines (you can read a more detailed version on a friend’s blog...

Hashtag Campaign Guide

Whether you are new to Twitter, or an early adopter, Twitter chats and #hashtag campaigns are two great ways to be active on the social network to engage in great conversations with CSR and sustainability professionals, academics, experts and others. Both of these events happen entirely on Twitter, linked with a simple #hashtag, to keep the conversations connected.

Sustainability communications: from the board room to CMO

Ben Cohen and Jerry Greenfield were poster children for corporate social responsibility (CSR) for lots of reasons. The one I remember is brownies.

I shunned other brands for years because Ben & Jerry’s Chocolate Fudge Brownie ice cream used brownies from Greyston’s Bakery in Yonkers, N.Y., a charity that hired needy men and women....

Corporate Speak

Like most of you, I’m often asked what I do for a living.  Do you dread this question as much as I do? I’m deeply passionate about this field and continue to trumpet the important role CSR plays in shaping modern society. However, despite the constant refining of my elevator speech over the years, it seems like an unwieldy concept for some to grasp.

My latest encounter was unavoidable. So began another attempt to explain corporate responsibility and how ACCP supports executives in their efforts to strategically align CSR with their companies’ business priorities. As if on cue, what...

The Unheralded Beauty and Power of Social Capital

What drives you?

This question emerges at key transition points in most career journeys. When that gets nailed down, the world opens up – and a person’s potential impact as a change agent is likely to explode.

So, what has made the difference and brought an ever-increasing sense of purpose to my own work? The combination of writing and connecting via social media with so many different kinds of people from diverse fields with a range of expertise. What a...

Everyday Opportunities for Lifelong Learning

“I will prepare and some day my chance will come.” – Abraham Lincoln

February 12 marked what would have been the 206th birthday of Abraham Lincoln. While his legacy is defined as the President who saved the Union and freed the slaves, what was it in the man himself that enabled him to achieve what, at the time, was a seemingly impossible task?

There are countless books and articles written about Abraham Lincoln. He has been studied for his political acumen, his leadership, his military strategy and his humanity. He is hailed by most as a great American...

Some Reason for Optimism on Climate Change

Not since the ill-fated UN climate talks in Copenhagen in 2009 has there been as much optimism as there is now about curbing the risks of climate change. Government negotiators converged this week in Lima, Peru, to lay the foundation for a possible global climate agreement next year in Paris. Veteran reporter Andrew Revkin has a typically ...

Can Social Media Makes Employees More Productive?

Does Social Media Make Workers More Productive?  According to a study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration within and across enterprises.”

In other words, if employees can access Facebook and Twitter at work, a small amount of time may be lost or wasted, but the overall effect on productivity provides more gains than losses. In fact, MGI estimates that by fully implementing social technologies, companies have an opportunity to raise the productivity of...

What Are the Sustainable Environmental Business Trends for 2015?

Business sustainability is a business improvement mindset that drives changes in the organization to deliver real value for the environment as well as your business.  By anticipating and taking proactive steps to address change in the business world, sustainable businesses are capturing immediate value and establishing themselves as leaders in the industry.  Successful companies are building businesses sustainability strategies to capitalize on trends like the ones presented above.   

Building on this momentum, there are definite areas...

Make 2015 the Year of You

Mark Shamley
President & CEO, ACCP

Sobering headline from an article in the Washington Post: “In 10 Years, Your Job Might Not Exist”. When you consider that many of today’s jobs were unheard of twenty or even ten years ago and that the speed of innovation is increasing at warp speed, it is almost a foregone conclusion that the skills needed for work in the year 2025 will be very different than...

Best Practices in Stakeholders Engagement: How Orange Dialogues With Sustainability Bloggers

Last week, I have been invited to a private diner and workshop with the CSR team of Orange, along with tens of other French Sustainability bloggers. It was an incredible opportunity for me to assist to a Stakeholder Engagement event from the inside, discover Orange’s sustainability strategy, and meet fellow bloggers that I mostly exchange with on Twitter. Let me guide you through my first “Stakeholder Engagement” workshop!

About 30-40 CSR bloggers, including myself and...

The Horizon of Industry

In 1941, the House of Seagram – then a Canadian maker of whiskeys, and later the largest distiller of alcoholic beverages in the world – privately published Stephen Leacock’s “Canada: The Foundations of its Future,” a history of Canada’s growth and development to that time.

Samuel Bronfman, the founder of Distillers Corporation, which acquired Seagram in 1928, wrote the foreword to the book, explaining his rationale for publishing such a history when the country was at war. He was motivated by a desire to bolster public morale, but also – and...

Who is Defining Business Sustainability? Are you?

With climate change and the business case for sustainable business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results.  As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space.  Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the...

Why The C-Suite Needs a Chief Sustainability Officer

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It’s not clear.

A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief Sustainability Officer, should serve as a wake-up call on that front. Though there has been progress, with...

Materiality Interview Series – Todd Camp, Director of CSR & Community Relations at Hershey’s

Last week, I introduced you to our “Materiality Interview Series” with Richard Pearl, Global CR Manager at State Street, who spoke about conducting a materiality analysis for State Street. This series is part of a global Materiality research we’ve been doing, and published through the e-book “...

GRI joins the Standards Club

You may have noticed the announcement earlier this month by the GRI that governance changes are afoot. Well, they are more than afoot. They are now signed, sealed and in the bag. Maybe, like me, you didn't really understand what the fuss was all about. GRI wants to be a standard setter. OK. But GRI is a standard setter. But some might say: not really, really - other standard setters have more strictly defined governance structures with separation of responsibilities relating to standard setting. But GRI has a multi

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Five trends that show corporate responsibility is here to stay

Regardless of whether you call it CSR, corporate responsibility, environmental, social and corporate governance (ESG) or sustainability, a common understanding is emerging around the world: a company's long-term financial success goes hand in hand with its record on social responsibility, environmental stewardship and corporate ethics.

What began as ad-hoc damage-control responses by business to environmental accidents, corruption scandals or accusations of child labour in supply chains, has evolved into a proactive, coherent global movement. As business has gone global in recent...

Building Sustainability Trust on Social Media Matters and Here’ How to Do It

The  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value for sustainability communications.  However, how can social media engagement garner trust in an organizations' sustainable business strategies? And, does it really matter?  

Yes, building trust in sustainable businesses does matter!  In fact, it is more critical than ever.  

Evidence supports the value of social media marketing....

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