Many homeowners who installed energy-saving light bulbs five or 10 year ago were disappointed when they burned out prematurely, especially since the “green” bulbs cost significantly more than the old Thomas Edison-era filament models.
Same goes with the first generation of water-saving toilets, which met the government standard but didn’t get the job done reliably.
But manufacturers did not stop tinkering with their product designs and have created far superior replacement lines using LED bulbs and bathroom fixtures that actually work effectively while using even less water...
Let’s face it — if you’re breaking news with a sustainability report, you’re probably doing it wrong.
We came to this realization several years ago as we were changing up our reporting structure. We had moving stories, first-hand accounts and brilliant pictures. We also had great data, and loads of information on governance, policies, training and management. Did it really make sense to hold all this material and send it into the world once a year in a fell swoop?
Not entirely sure what a hashtag is or how and why you should be using them in your tweets? Check out this blog post: The How’s and Why’s of Using Hashtags on Twitter. Once you have the basic understanding of hashtags down, it’s time to gwork towards selecting and using the best hashtags for your tweets.
Recommending hashtags is a task that ranges from simple to nearly impossible, but here are a few things to consider first:
Hopefully there is someone on your team in charge of writing tweets to talk about your organization’s corporate social responsibility efforts. Ideally, this person also is well aware of hashtags and this post will give them a few ideas to keep striving for the perfect tweet. I stress the word striving here because social media is like a living creature, just when you think you have it figured out, it changes on you and adjustments will need to be made. If hashtags are still a foreign concept, this post will help with the translation.
Only 40 percent of 195 multinational consumer goods brands in a new study are communicating about their sustainability efforts on Facebook, and just four companies are doing half of the talking, according to research from Sustainly.
Half of the Facebook discussion about sustainability happens on pages managed by McDonald’s, Dove, Coca-Cola and Nescafe, Matthew Yeomans, founder of the UK research firm, reported at
Those of us working in CSR and sustainability communications know that getting content OUT into the world is only the beginning. We are constantly on the hunt to reach the right audience— those who are interested corporate social responsibility and will take action. Any opportunity to boost awareness, get the news read, inspire policy makers or improve search rankings —all while tracking results — is a worthy one. Google plays an enormous role in content discovery and when Google makes demands or gives advice, communicators listen.
Over four years ago, I anxiously awaited my invite...
We’re right smack dab in the middle of events season in the sustainability and CSR sector.
A big benefit of industry conferences is that staffers at small nonprofits can gain access to senior executives who work for big corporations.
Likewise, the high-powered officers who attend events like this week’s Sustainable Brands conference in San Diego, and Cause Marketing Forum last week, love leaving the office to get inspired by peers and hear about innovative ideas.
With more than 800 stores in 45 states, Macy’s is one of the nation’s premier retailers for fashion and...
A mom’s decision to skip plates, forks and napkins as she serves giant slices of cake to a houseful of kids is a messy affair – and the setup for a powerful commercial created by the natural cleaner manufacturer Seventh Generation.
CMO Joey Bergstein screened the spot during Cause Marketing Forum, saying iconic brands like Ben & Jerry’s and Chipotle earned their status because “they are out to change the world.”
“We’re moving from educating people to inspiring people,” Bergstein said, adding that commercials produced by Seventh Generation have moved from citing statistics...
In the same way Russian hackers salivate when they access a trove of credit card numbers, the execs attending Cause Marketing Forum were ecstatic when they got a sneak peek at previously undisclosed United Nations Foundation data.
Aaron Sherinian, chief communications and marketing officer for the UN Foundation, teased the 500 nonprofit and corporate marketers in Chicago ...
David Hessekiel joked that he fears for the safety of a media executive who presented at the Cause Marketing Forum after it was revealed that $54 million in free ad buys had been committed to a single charity partner.
Richard Hartell, president of strategy for MediaVest USA, had just shared details of a partnership the Publicis-owned media buying giant had struck with Share Our Strength to combat childhood hunger.
Last week we talked about the Landscape of Employee Engagement as shared with us at a joint meeting held with the Southeastern Council of Foundations. This week, I would like to share a little of what we heard from one of the companies in the room.
One of the examples presented by Matt Pakula at Hillshire Brands highlighted a truly integrated approach to Philanthropy. This approach brought financial, product, and volunteer support to a cause.
Historically Hillshire Brands’ employees had participated in skills-based programs, such as mentoring and their executives served on...
As many of you may know, I attended the Social Media Tools Summit on May 12th, if not, check out my earlier blog post. I was excited to attend this event as I am a pretty big social media nerd and clients are constantly asking me about the tools that are out there and the value that they bring. I couldn’t miss the opportunity to attend, as here at 3BL Media, we know that CSR and sustainability stories are destined...
Visit the big Apple with @ASIMO http://youtu.be/FShZddlsjkA What famous sites do you see? #ASIMO2015 #robotics - @3BLMedia (tweet)
Recently, Honda took its humanoid robot, ASIMO to the streets of New York City – a city of dreams. Since ASIMO’s introduction in 2000, Honda has made impressive advancements in robots, even inspiring technology improved to other products. From the ability to climb stairs, balance on one leg and pour a cup of water, ASIMO innovators...
There has been an evolution of sorts in corporate giving. In the early days, charities sought and corporations gave mostly money. As corporations and charities became more accustomed to working together, product donations came into the mix. Today we are seeing the next phase of corporate and charitable in the form of volunteerism.
ACCP and the Southeastern Council of Foundations held a joint meeting in April to talk about Employee Engagement. It was a great meeting, the first of many we hope to do with our friends at SECF. Speakers from Points of Light, Accenture, Tyson, UPS, and...
Anyone who has doubts about the ability of the “sustainable” label to drive sales and profits for multinational corporations should take a look at new research about to be released by The Conference Board.
While revenue growth among companies in the S&P Global 100 Index averaged 15 percent over the past four years, sales of sustainable products and services grew 91 percent -- six times as fast, according to a study revealed at the Sustainability Summit in New York Tuesday.
“There isn’t really a sustainable product. It’s about having environment advantages over the...
Each week, I am asked what social media tools we recommend at 3BL Media. This is a hard question for me to answer. There are SO MANY options out there.
I can only respond to these questions with more questions. I may suggest explore a tool here or there, but no response is definitive – you MUST get this tool! There are thousands of options – some claim to meet all of your needs, others are so specialized that it can be hard to imagine WHO finds the tool useful or who can afford such a solution.
On May 12th, I will be in Boston attending the Social Tools Summit conference....
Two global social media giants acted quickly to render aid to the victims of Saturday’s killer earthquake in Nepal while a little known translation service vowed to eliminate language as a barrier for rescue workers.
Google has an impressive record of deploying its Person Finder tool in the wake of natural disasters, like Saturday’s killer earthquake in Nepal.
Facebook, too, demonstrated its global scale and hyper-local reach through its new...
Business Dictionary defines succession planning as: Identification and development of potential successors for key positions in an organization, through a systematic evaluation process and training.
That definition implies that someone identifies those in line for leadership and puts them on a leadership path. Nice to be chosen, but the question then becomes: Are there ways to put yourself on that path? We will get to what I think the answer is to that in a moment.
Celebrity sightings are part of daily life in New York City.
I saw Richard Gere shooting a movie near Grand Central Terminal a few weeks back.
Queen Latifah was in the house at Tuesday night’s Stevie Wonder concert.
But my most impactful brush with fame in recent days happened before the start of an energy industry breakfast when 94-year-old Harold Burson took the time to chat one-on-one and share some history about corporate social responsibility.
Burson, described by PR Week as “the century's most influential PR figure," showed no sign of his age when I...
Sharpen those #2 pencils. There’s a new examination rolling out for sustainability professionals interested in formal certification for their skills.
The San Francisco-based Sustainability Accounting Standards Board announced during this week's 3BL Media webinar that early bird registration, at the discounted price of $200, is now open for the inaugural “Fundamentals of Sustainability...
The clock is ticking for corporations who use the Global Reporting Initiative’s G3 or G31 guidelines.
I've immersed myself in the world of corporate social responsibility (CSR) and sustainability since taking on the CMO role at 3BL Media. While I knew few technical details about sustainability reports prior to February, I've been fortunate that 3BL's clients and partners have provided a fast education on this growing segment of corporate communications.
As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.
There are millions of women and girls across the globe that live impoverished, subjugated to childhood marriage and domestic violence, and without access to clean water, education, or other things that most take for granted. On Sunday, March 8, 2015, the world celebrated International Women’s Day. And how were all the topics related to such a powerful day connected? Social media.
Working to bring widespread awareness and solutions to these problems, Global Impact introduced the Women and Girl Fund, a high-impact charity that brings together four of the best-in-class charities that...