CSR Blogs

CSR on YouTube – Why Web Video Needs to Be Part of Your Social Strategy

Nearly every business is on Facebook and Twitter, but YouTube is often overlooked as a social media site. That’s a missed opportunity, because video is a powerful tool for creating authentic communication and engaging online audiences.

Here are three reasons why:

1. The YouTube Reach

You may think of Youtube as a haven for cute cats and hilarious fails, but it’s also a powerful tool for businesses of all sizes. In the United States, more than 100 million people watch web videos every day. And worldwide, people

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Why Social Change is Good for Business

The most important thing I’ve learned over the last year is that social change has real business value. While corporations that are seen to be “responsible” benefit in many ways including improving reputation, attracting employees, and increasing market share, the real value goes to corporations that understand their social purpose and profit from making social change.

“We talk about the penetration of new markets that are profitable, we talk about saving money through energy efficiency and conserving resources, we talk about the markets for new products and services that...

Fat-Cats versus Alley-Cats: Why the Occupy Movement is Right

Part 2 of 13 in Wayne Visser's Age of Responsibility Blog Series for 3BL Media.

The most common explanation for the global financial crisis is to point a finger at the banks. And rightly so. But I believe we also need to shine a spotlight on the greed and irresponsibility of executives, fat-cats like Lehman Brothers...

The Changing Face of Engagement

Statistics tell an important story: the more engaged a company is, the more positive contribution and commitment it receives from stakeholders – and vice versa. This energetic give and take is of interest to a growing number of senior leaders, as it has a direct impact on the bottom line.

According to Gallup, the US economy loses an estimated $370 billion annually due to “actively disengaged” employees. On the other hand, 59% of engaged employees say their job brings out their most creative ideas. Also according to Gallup,...

Conflict minerals, closer than you think

Conflict minerals — tin, tantalum, tungsten and gold — are at the heart of warfare in the Democratic Republic of Congo and nearby countries. Violent groups are fighting to control profits, with tragic and deadly results.

“The problem may seem far away, but conflict minerals are closer than you think,” said Tellabs’ lead program manager of environmental affairs, Jesse Kevan, “They are essential to most electronic products, including smartphones, TVs and computers. They’re in every Tellabs product, too.”

In his blog...

The Meaning of Responsibility

By Wayne Visser

Part 1 of 13 in Wayne Visser's "Age of Responsibility" Blog Series for 3BL Media.

Do you sigh when you hear the word responsibility? Perhaps responsibility is even a dirty word in your vocabulary. Perhaps you associate it with burdens and restrictions; the opposite of being carefree and without obligations. But responsibility doesn’t have to be a chore, or a cage. It all...

You're Rich, Now What? 3 Steps To Using IPO Windfalls In Meaningful Ways

This week's Facebook IPO generated a deep trove of wealth for a new generation of young entrepreneurs. The question for them now is, what are you going to do with your billions? 

If you’re curious by nature, perhaps you’d like a new adventure. Since you have money to play with, maybe you’d like to play at something you’ve never played before. Maybe you’d like to get to know yourself a bit better. Or maybe you'd like to...

Guest Post: A National Vision of a Sustainable Future

Qatar has something every country needs.  I’m not referring to oil or natural gas, although Qatar has both in abundance.  I mean a national vision of and strategy for sustainable development.

In less than a generation, Qatar has experienced huge economic and social transformation.  The discovery and development of its hydrocarbon resources has fuelled – pardon the pun – Qatar’s economic growth from a small nation dependent on fishing and pearling to one of the highest per capita income countries in the world.

In the face of that rapid expansion, however, new challenges...

Guest Post - Heroes Welcome

Warner Bros. and DC Comics are calling all superheroes to help end one of the worst famines in over 60 years in the Horn of  Africa. Network for Good is proud to be the giving partner for the ‘We Can Be Heroes’ campaign, which launched last Monday, January 23rd and supports the relief work of Mercy Corps, Save the Children and the International Rescue Committee.

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Hewlett Packard's Global Corporate Vision

Imagine a company catalyzing a new approach to student learning and achievement in science, technology, engineering, and math (STEM). And what if the company’s purpose were to prepare students around the world, from all corners and walks of life, to collaborate in solving social and environmental problems, beginning right now?

Imagine the power of the relationships these children will have when they are in their 20s and 30s as they continue to work with each other.

Sound ridiculous to you? Do you wonder: How is this possible, given that one billion children live in poverty,...

2012: Inspiration & Leadership from Thunderbird Global Business Dialogue

As 2012 begins, I derive a great deal of hope and inspiration for a better world from the people I met at Thunderbird School of Global Management’s Global Business Dialogue.  There, I had the honor of moderating a panel on “Sustainable Prosperity: Can Greed Save the Planet.”  And together with more than 1,000 business executives, government officials, social sector leaders, entrepreneurs and scholars, we spent two days engrossed in topics from emerging market growth to entrepreneurship and renewable energy.  
 

'This Is Alice Korngold, She's an Activist'

That's how Eugene Lang introduced me to the President of Swarthmore College when we met a few years ago. I was startled by the introduction. Standing there in Gene Lang's office in my black suit and black patent heels, that wasn't the introduction I anticipated. I've thought it over many times since then. And actually, Gene Lang nailed it.
 
By the age of sixteen, I could have been the poster child for a crisis nursery, domestic violence shelter, and rape crisis center. On the...

Letting Food Be Your Medicine – Farmaceuticals

Each year we go through the same cycle regarding our health: we get sick, go to the doctor, he or she prescribes us medicine, and we get better in most cases.  This series of events is our idea of being treated for an illness.  In a way, the medicine is the quick fix to our health problems.  This modern approach to taking care of our health however neglects the other things we put inside of our bodies 365 days of the year, the food we eat.

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Guest Post - PharmaCares™: An opportunity to reduce medical waste and do good for the pharmaceutical industry.

Since we have been highlighting the issues around medical waste, we thought it was time to discuss some of the innovation approaches some organizations are taking to deal with the issue.  And the timing was perfect as friend of ours just launched PharmaCares™.

With 36.1 million Americans in need of medicines they can’t afford and approximately 200 million pounds of pharmaceutical waste are created each year (1), we need to find some creative solutions.  So what does happen to drug samples and surpluses?  They are in many cases either...

Imaginary Boards: The Secret to a Better World

Imagine the members of a nonprofit board being so committed to the mission that they put the board meetings in their calendars in advance and attend all meetings in person; make financial contributions and ask their company and friends to support the organization; always act to advance the mission; and disclose any potential conflicts of interests.
 
Imagine the board having a highly effective...

Charity And Service: Giving Like The Stars

On January 12, all retailers and manufacturers that do business in California will be required to publicly disclose their efforts to eradicate slavery and human trafficking from their supply chains; actress Julia Ormond was one of the key forces behind passage of the new legislation. 

“Julia Ormond, a tireless humanitarian activist and founder of the...

Forget CSR and CSV, Let's Go for CGV -- Corporate Global Vision

Philanthrocapitalists are to be applauded for their abundant generosity in seeking and funding solutions to some of the world's most daunting challenges, including poverty, healthcare, education and the environment, just to name a few. And all of our personal charity and volunteer service is vital. But to a great extent, we are often trying to fix problems that are being created anew every day.

At the root of these systemic social failures are the practices of some -- not all -- companies...

Guest Post: The Cause Marketing Handbook - 50 Resources for First-time Cause Marketers

 If you and your organization are looking into cause marketing for the first time you probably have many questions. With so much information out there, its hard to know which resources to trust. To help you become more comfortable with the world of cause marketing, I’ve created a list of 50 of the most reliable books, blogs, organizations and media outlets that can help you out and get you pointed in the right direction.

Blogs

Selfish Giving- The premiere cause marketing blog, Selfish Giving is maintained

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Word—And How to Get It

We overestimate the importance of what we’re thinking about.

We misremember the past and misjudge what makes us happy.

Irrationality is in our DNA—and we are the better for it.

These are just a few of the ideas I’m getting from reading Thinking, Fast and Slow, by Daniel Kahneman, winner of the Nobel Prize in Economic Sciences for his work in the psychology of economics.

This book describes the capabilities and faults of “fast” thinking—...

Guest Blog: Corporate Responsibility Tracking Systems Fall Short

To answer rising environmental concerns, many business have begun to use sustainability software to track their resource use. In theory, such software would allow corporations to analyze their usage and make better decisions by allowing them to understand the true cost of the raw materials they use and find places to cut back without hurting their bottom line. However, according to New York sustainability advisers ...

The Nonpartisan Agenda of Corporate Social Responsibility

You're placing corporate executives on nonprofit boards?" exclaimed the senior program officer of a prominent and well endowed national foundation. He looked at me with horror. Then he spit out, "But they're Republicans!"

This was in 2002, nearly a decade into my career in providing strategic corporate social responsibility (CSR) consulting to global corporations, training and placing hundreds of business executives on nonprofit boards, and consulting to the boards of universities, healthcare institutions and a wide variety of global, national, and regional
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Guest Blog - London Olympic Games 2012: where to go green

| Greening the Games |

I’m curious. Of the nearly one million visitors anticipated in London for the summer 2012 Olympics, how many will insist on going green? And what does the epicenter of Englishness have waiting to greet the green traveler? As luck would have it, I’m able to schedule a brief London layover on a flight from Bali to New York. Let the pre-Games scouting begin.

It’s my re-entry into the ‘First World’ after a fifteen-month journey across...

Making Reporting Relevant: Two sustainability databases

As businesses become more transparent, so databases populated with the information that businesses now disclose are becoming more sophisticated and opening up wondrous possibilities for discovery, comparison, benchmarking and all sorts of interesting facts and figures compilations. Hot off the press is the new GRI Database of Sustainability Reports, which is a repository of over 7,600 sustainability and integrated reports (GRI-based and non-GRI-based) which is searchable and offers...

Arzu Studio Hope Weaves New Paths For Peace And Prosperity In Afghanistan

"The military has learned that when you seed an economy, people will put down their guns," says Connie Duckworth. "That’s why the Marines asked me to don 30 pounds of body armor to meet with them in Helmand Province in Afghanistan," where she had established Arzu Studio Hope, an artisanal rug manufacturer that employs 1,000 women, who in turn support 4,000 family members in Afghanistan.

Afghanistan is officially the worst place in the...

Constructing the Perfect CSR or Sustainability Tweet

CSR and Sustainability, while growing rapidly these days in corporate participation and individual awareness, can still be a tough topic to get across to general audiences. I’ve done my time, like many other practitioners, advocates, and professionals, talking until I hear the “I get it” from the interested but uninformed.

It’s no wonder, then, that a lot of us have taken to social media to spread the message of sustainability in order to reach as many people in one place as possible. All of the...

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