During the years when governments and the media were focused on preparations for the 2009 Copenhagen climate negotiations, a powerful climate movement was emerging in the United States: the movement opposing the construction of new coal-fired power plants.
After the earth was created, soil formed slowly over geological time from the weathering of rocks. It began to support early plant life, which protected and enriched it until it became the topsoil that sustains the diversity of plants and animals we know today. Now the world’s ever-growing herds of cattle, sheep, and goats are converting vast stretches of grassland to desert.
Good-b CEO Monika Mitchell is the co-author of the upcoming book: Conversations with Wall Street: The Inside Story on the Financial Armageddon That Was and How to Prevent the Next One.
So here we are again, in economic LaLa land, waiting for the life raft that will save us from ourselves. The financial news this week is bittersweet for both Wall Street and Main Street. We are told the economy is getting “better,” yet the reality experienced on both sides of the Street reveals the truth.
Part I featured books with pirates, philosophers, and innovative solutions for a better world. Here are more summer reading ideas from leaders in nonprofits, social impact investing, business, and corporate social responsibility.
Every several months, I crowdsource book recommendations from my friends and colleagues and share them here with my readers. The book selections are quite eclectic. Here are a few, and I'll post more recommendations in Part II tomorrow. Happy reading!
Corporate Social Responsibility begins with self-responsibility. If not, social responsibility can’t sustain. When we aren’t self-responsible, we drain personal energy needed to power our social mission. We punch a hole in our energy bucket, limiting our effectiveness. Social responsibility is not an entity that survives with people feeding it only when they have energy to do so. It is an expression of who we are, individually and collectively. There is a consciousness shift going on, and part of the shift is realizing that the end cannot justify the means.
In 1904, Italy’s Prince Piero Ginori Conti became the first person to use thermal energy from within the earth to turn on the lights—five of them, to be precise. Now, more than a century after his experiment, 24 countries are using geothermal power. The 10,900 megawatts of capacity installed worldwide generate enough renewable electricity to meet the needs of more than 6 million U.S. homes.
If you are a CSR / Sustainability professional you will most likely face the challenge of making most of the budget you have available for the year. Especially in bad economic times, budgets are likely to be cut and keeping your budget for your CSR / Sustainability projects and practices is not always as straight forward as it might seem.
Here are some tips I would like to give you from when I was in charge of the CSR / Sustainability budget working as the CSR Manager for a multinational.
Late last year, the annual Barkley cause survey made a big discovery - men do have a heart. We talked to male consumers all over the USA and found out that men are impacted by cause marketing in nearly the same numbers as women. We also found out that only 3 out of 10 chief marketing officers were contemplating targeting men with a cause program. Sounds like some fertile ground for the right brand and nonprofit doesn't it?
A new scramble for Africa is under way. As global food prices rise and exporters reduce shipments of commodities, countries that rely on imported grain are panicking. Affluent countries like Saudi Arabia, South Korea, China and India have descended on fertile plains across the African continent, acquiring huge tracts of land to produce wheat, rice and corn for consumption back home.
There are many reasons that people join nonprofit boards. The primary motivation is to do something good for the world. But this post is about the reason that isn't discussed in polite company: "I want to join a board in order to develop business relationships."
Jewelry, perhaps more than any other object we own, has tremendous emotional, symbolic and talismanic value. For this reason alone, fair trade really should be behind any jewelry purchase. It makes no sense whatsoever that a wedding ring, which represents our most noble sentiments and commitments, may feature a blood diamond mounted on gold that caused twenty tons of toxic mine tailings poisoning some watershed in Peru.
We're back again with our weekly ten recommendations on green ebooks!
This week I prepared a list that is inspired by the Joel Makower's excellent article Green Marketing Is Over. Let’s Move Onand the heated debate that followed it. So this week I present you with my 10 recommendations on green marketing books that are available in an electronic version.
Cancer is now the leading cause of death in China. Chinese Ministry of Health data implicate cancer in close to a quarter of all deaths countrywide. As is common with many countries as they industrialize, the usual plagues of poverty—infectious diseases and high infant mortality—have given way to diseases more often associated with affluence, such as heart disease, stroke, and cancer.
How many times have we seen idealistic CEOs put their social mission before their bottom line and go out of business? Too often. There seems to be, for some, a dichotomy between serving others and implementing bottom-line business practices that can fund that service.