CSR Blogs

Cause Marketing Goes to the Movies

My team and I have had some luck working with movie theaters here in Boston. But we have yet to find the right partner to execute the large transactional cause marketing program that raises a lot of money.

The movie theater cause marketing program of note in my city benefits The Jimmy Fund. It’s been around since the late 1940′s and last year it raised $530,000.

A place for NGOs to share & learn from failures

Failure is an important part of learning, most educators would agree, yet few of us do more than rush to put our failures behind us. Admitting Failure is a new site that aims to help charities around the globe share, reflect upon and learn from the mistakes they've made.

The Big Bluff: Wall Street Traders Burn Down The House

 Readers Note:

GoodB Executive Director Monika Mitchell will be on writing sabbatical until March to finish her new manuscript on The World of Wall Street Finance  due out in ebook in June and print in Fall 2011.

 

Groupon’s Fumble Gives Causes Chance to Score Big

Enough people have registered their opinion to confirm this deal-breaker for everyone:Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.

As of this printing, Groupon should have apologized (they haven’t), pulled the ads (saw one last night), fired their agency (standing shoulder to shoulder) and donated a boatload of money to the causes they offended (Umm…nope).

Today’s Brand of Green Marketing Requires New Rules

Green has gone mainstream—and bringing with it new rules for reaching today’s green consumers. What used to be a fringe market has grown over the past two decades into a $290 billion industry encompassing products from natural food and pet care to hybrid cars and now plug-in cars, ecotourism and solar panels and windmills for residential rooftops.

Employee Giving & Volunteering - What Matters Most

For me, the question is never, “How much did you do?”

The question is, “Why does what you do matter?”

11 Challenges for Corporate Social Responsibility

At a recent breakfast hosted by the Global Reporting Initiative (GRI) and NYSE Euronext, the Conference Board's David Vidal asked an insightful question: What are the top three reasons for your company's reluctance to embrace sustainability—and to adopt sustainability reporting?

The responses that came from an audience representing the glitterati of the corporate social responsibility world might surprise.

Tailoring a Bespoke CR Strategy: Why You Should Engage Employees

If you had a chance to take part in or review the #CSRchat on Twitter this week, you will have gleaned some key points about employee engagement in the context of corporate responsibility:  what it means; some examples of who’s doing it well; what might be required to undertake employee engagement; how it might be measured; who might be involved.  But, surprisingly, not too much was said about the benefits of undertaking employee engagement – perhaps there just wasn’t enough time!

A CSR Best Practice at Barrick

According to a report released yesterday by Human Rights Watch, private security personnel employed at the Porgera gold mine in Papua New Guinea (PNG) have been implicated in alleged gang rapes and other violent abuses. The Porgera Joint Venture (PJV) mine has produced billions of dollars of gold in its twenty years of operation, and  is operated and 95 percent owned by Barrick Gold, a Canadian company that is the world’s largest gold producer.

Social Media, Sustainability and Transparency

Two posts in less than a week? I must officially be an insomniac.

Tonight’s excuse is that I’m waiting for my laptop to painfully slowly back-up before setting off to Paris to take part in Societe Generale’s Citizen Act finale.

I was invited to take part in today’s Guardian’s Sustainable Business live online Q&A on ‘Using social media to communicate sustainability’.

Wanted: More Women Inventors to Save the World

With such great need around the world for clean drinking water, safe housing, renewable energy, disaster relief, biomedical devices, and so on, we need inventors to build solutions and bring them to market. Unfortunately, it turns out that we might be missing out on talented young men, and even more women, who would be--but who are not--considering careers as inventors.

More donations to charity via rounded-up credit card purchases

The virtual ink had barely dried on our story about SwipeGood when we received word of Pennies, a like-minded UK contender. Billed as “the electronic charity box,” Pennies aims to provide an “easy, affordable, private and secure way for people to donate between 1 penny and 99 pence to UK charities, big and small, as they shop and pay by card,” in the site's own words.

My lessons learned: What to expect from a good CSR / Sustainability blog

I have been running this blog since early 2008 now. It started as a collection of personal thoughts and events but ever since I started to write a little more about CSR / Sustainability I also had to make sure I am listing to my readers enough to get an interesting discussion going.

The topic of this post is to provide you with some of the these lessons I learned over the past years when it comes to my blog design, the content and what my readers are looking for:

That Man and That Quote Again

 It’s 1.34am and I’m lying awake in a hotel room in London after 20 hours of travelling, meetings and an enjoyable, if whirlwind, debate entitled ‘CSR: Myth or Reality‘.

Philanthropy: Is Your Company Squandering a CSR Opportunity?

If your company is philanthropic, but you’re not matching your executives to nonprofit boards in a purposeful way, then your company is missing out. Missing out on a number of valuable opportunities, including: government and community relations, economic development, leadership development, and effective stewardship of your costly grant-making. This is particularly relevant for companies that are expanding into new markets here in the U.S.

Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011 (Part 1: Sustainability Trends)

By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!

I’ve grouped the top ten trends into two broad categories: Sustainability/CSR and Online/Social Media.

Part I. Top Sustainability and CSR Trends for 2011:

Why Cause Marketing is the Borg

The battleground is Europe, but it really could be anywhere in the world.

Governments are out of money, and museums, historical sites and cultural institutions are turning to the private sector and consumers to keep their doors open and visitors coming through the turnstiles.

Cats, Mice and Sustainable Energy




"Join me in setting a new goal. By 2035, 80 percent of America’s electricity will come from clean energy sources.”  – President Barack Obama, State of the Union, January 25, 2011.


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